Lijit

Our audience targeting

The Lijit platform collects data on reader intent, context, demographics, and other actionable insights to find you engaged audiences on sites with meaningful context.

We can work with you to target key audiences in the Lijit network such as household decision makers, sports and entertainment enthusiasts, or techno-savvy consumers or build custom audiences based on specific campaign goals (intent, context, demographics, etc.).

Throughout your campaign we provide monitoring and optimization reporting to deliver complete transparency and enforce the highest levels of brand safety.

Audience Profiles

These audience profiles are examples of where Lijit has scale within our publisher network. Each profile highlights audience attributes, demographics, and popular search terms which provide more insight into our audience targeting capabilities.

• Sports and Entertainment Enthusiasts

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  A passionate and fun-above-all group, they grab beers with the boys after Wednesday night softball league and are first in line when the new iPhone is released.

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• Techno-Savvy Consumers

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  Better than the early adopters, this is the early majority. The ones that spend like there's no tomorrow once something hits the popular press.

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• Household Decision Makers

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  They call the shots. They plan the meals. They pay the bills. They influence everything from auto purchases to family vacations.

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• Fashion and Beauty Trendsetters

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  What to wear, what NOT to wear. These people are on top of emerging trends. They influence the rest, shop till they drop, and gossip about celebrities, fashion, health, beauty and travel.

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• Parenting

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  Parents are one of the hottest and most enthusiastically engaged audiences on the Internet who flock to like-minded sites to get recommendations, share experiences, and seek advice.

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• Foodies

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  You like to eat, but these people LOVE to eat. Food, dining, and cooking are critical ingredients to life. Foodies are singularly obsessive about recipes, ingredients, and other food-related fads.

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