Lijit "Campaigns" Glossary
- Balance
- The remaining balance, in USD$, for your campaign
- Clicks
- The number of times that a reader has clicked on the ad unit for that campaign
- Clicks Remaining
- The number of clicks remaining for that campaign
- Clicks Reserved
- The number of total clicks reserved for this campaign
- Click through rate
- The percentage of impressions resulting in a click by a reader
- End Date
- The date your campaign ended or is scheduled to end, 11:59:59 PM MT
- Impressions
- The number of times that your ad has been displayed
- Price
- The amount you will be charged for each click
- Start Date
- The date your campaign began, or is scheduled to begin 12:00:01 AM MT
- Status
- The status of the campaign