I have been doing A LOT of research with regards to Internet Search over the last couple weeks. There is an amazing amount of information available. One thing that becomes crystal clear is why Google is making giant piles of cash everyday..
The Global Market for Ad placement in Search is currently in excess of $17B annually. Wow, as a good friend once said, you know your market is correct when it ends in a B.
Statistically if you are a consumer you will give up really fast if you don’t find what you want, maybe a search query or two, and you almost never look at page 2 of your results.
If you are doing research for work, you typically will search for quite a while, often a half hour or more. And if you don’t find your information, Mr. Researcher, which happens the majority of time, over 50% of you, are confident the information is out there. (you just can’t find it).
And that age old wives tale about only 10-20% of internet is indexed by search engines appears to be true, or at least globally believed.
I also ran across some statistics about how many search sessions you have in a month. A search session is defined as “a something” you are trying to find. Take the quiz below because I want to test this number… I’ll let you know how the poll comes out.
