Comments on: How We Define Publisher Advocacy

By: Transparency is More Than A Word

Transparency is More Than A Word — Wed, 18 Jun 2008 07:00:13 +0000

[...] publisher advocates, its important that we explain to publishers exactly what installing Lijit provides them in terms [...]

By: brianlburns

brianlburns — Tue, 03 Jun 2008 23:36:57 +0000

Good stuff, Micah. Nice to get a behind-the-scenes look at Lijit (and your purpose there). Inspired me to write a related post on the Villij blog: http://www.villij.com/ourblog/?p=38

By: villij: our blog » Archives » Publisher Advocacy (and giving back)

villij: our blog » Archives » Publisher Advocacy (and giving back) — Tue, 03 Jun 2008 23:29:40 +0000

[...] Baldwin, a Villij beta tester (and Biz Dev for Lijit), wrote a notable post yesterday on the Lijit blog. The point of it? That Lijit isn’t just a search tool; it’s [...]

By: Meg

Meg — Tue, 03 Jun 2008 17:06:10 +0000

Often the high-level discussion of content and publishing seems to drift away from the tone of what I do on a public level online. To have content you can monetize or optimize, there has to be some semblance of a focus, rather than just a body of work that “recommends” or “suggests” quality… which is my calling card, hopefully. I wonder how advocacy either way can improve the health of a site like mine.

By: Micah Baldwin

Micah Baldwin — Tue, 03 Jun 2008 16:06:31 +0000

@geekmommy I am not sure if there is a better word. We are trying to work on behalf of the publisher to create a better search experience, provide value, etc.

Would love to hear your thoughts on a better word…

By: Matt Rissell

Matt Rissell — Tue, 03 Jun 2008 14:39:04 +0000

Brilliant! I appreciate your transparency and truth that you display about Publishers and the advocacy thereof…

Jijit appears to be at the right place at the right time.

Matt

By: Erin, Queen of Spain

Erin, Queen of Spain — Tue, 03 Jun 2008 05:21:02 +0000

It comes through. The simple fact that you put ME first comes through in everything. Which is why it’s not hard to use/talk about Lijit

By: GeekMommy

GeekMommy — Tue, 03 Jun 2008 04:58:30 +0000

Now see, after reading that, I get it a lot better.
What I don’t know that I understand is the phrase “publisher advocacy” - it seems so abstract.
When I read the 3 reasons, I think “aha!” but the phrase itself draws a big, blank picture.

I don’t know - maybe it’s the word advocate - I think of someone doing something on someone else’s behalf… rather than working in conjunction with them.

Still - Lijit rocks - and I can see where explaining it to this level converts a lot of folks. Because there’s nothing worse than driving traffic away from your own site because someone can’t instantly find what they know is there *somewhere*.

Great post.

By: Dan M

Dan M — Tue, 03 Jun 2008 04:46:58 +0000

Good post. We just heard the feedburner guys give a talk and they said it is really important to know the things you are and the things you aren’t. That way you can really drive the product to only work towards what you are. your post seems to reiterate that idea, while pointing out what the 3 primary focuses for Lijit are. I think we still need to really figure out and narrow our focus to something we can really be the best at.

For me the best part of Lijit is the cross promotional traffic. I want people to be able to see posts I have made on multiple blogs, flickr photos, youtube, etc but would never take the time to build a searchable index myself. That has always been the most interesting feature of Lijit to me, that it provides a one stop place to seek out anything I have really worked on.