Publisher Highlight: BlogHer
Today, we successfully launched Lijit search on BlogHer.com. Of all the publishers I have helped to add Lijit to their sites, I am most excited about BlogHer.
There are plenty of reasons, BlogHer’s mission, the number of BlogHer bloggers that I have met personally and respect, even the ability to not speak for two days during the BlogHer conference, but the truth is, I am excited about BlogHer because it so closely matches the mission of Lijit.
We aim to bring trust to search.
Can you trust standard search engines, of course you can. Mostly. Some of the results are spammy. We know that, and we deal with that. Sometimes you dont find what you are looking for because the search engines have deemed the content inappropriate to include in their index.
Lijit takes the opposite approach. BlogHer has identified more than 2,000 publishers that write on many varied topics, but that are all trustworthy. We trust BlogHer and therefore have included all of those publishers’ content in the Lijit index.
That way, when you go to BlogHer.com and perform a network search, you will discover publishers whose content you can trust. You may have never heard of the blogger, but more often than not, you will find a publisher that you will probably continue to read over and over.
For example, if you do the search “gluten free” on the BlogHer.com Network, the first result is Gluten Free Mommy (imagine that!) talking about gluten free recipes. The same search on Google returns GlutenFree.com, a shopping site, which really provides very little information about gluten free diets. Which would you rather read? I know which one I would return to.
We are very excited to welcome BlogHer to the Lijit family, and look forward to the continued growth of our relationship.
