What a waste of a mind that is able to think up such an elaborate plan like this to attempt to dirty the reputation of a perfectly good company. I wish he would put his effort towards a better use, as it is accomplishing nothing more by wasting his time and ours.

The bottom line is P.U.B. has been pursuing and will continue to pursue for publishers concerning transparency on Lijit’s revenue from blogs and use of content of these blogs; (despite Lijit’s threats of legal action against the bloggers union and any attempt to change the framework of the very real questions we are asking: “what exactly does Lijit make from my blog, and what % do I get? / What do you intend to do with my content, and will I be asked permission first?).

It is important for all of us as bloggers to support open debate; Lijit’s openess to at least address the issue that P.U.B. exists and is asking these questions, despite name calling and questioning motives, are an improvement over standard business practices and say great things about the blog community and what is capable from transparent debate.

P.U.B. looks forward to the obvious and eventual solution concerning the revenue/ownership issues as they apply to Lijit and any other entity requesting space/revenue from Publishers hard earned content. The fact Lijit allows P.U.B. to post our response here is a step in this direction.

Barney Moran
Founder, P.U.B.

I hope Mr. Moran gives up on this childish endeavor and finds something more productive to do with his time.