WordCamp Las Vegas Gets Lijit
By gets, I mean made the unbelievable choice of asking me to speak. At a conference. In front of people.
The truth is, speaking on subjects that I am passionate about is something that I love to do, and I am excited that WordCamp Las Vegas has given me the opportunity to do that.
So what is WordCamp?
Well, as the name implies it is all about the WordPress blogging platform. At a WordCamp, you get to meet lots of WordPress developers and folks that use the platform for really interesting applications.
This year’s speaker line up is fantastic. There are some really heavyweights speaking, and my hope is that some of the bloggers that are currently at CES, will take the time to come visit WordCamp as CES winds down.
What am I speaking on?
Not Lijit. The beauty of WordCamp is that unlike trade shows, the focus is not on vendors or products, but rather users. This was never more clear than when I attended WordCamp SF last year and got to hear developers, theme designers and non-developers talk about all the awesome stuff they were doing. It really helped drive my blogging to a new level.
I decided to speak on a topic that has really been sitting in my brain for awhile. Expertise, Personal Branding and Influence. The title of the presentation (which I will put online) is called: You Are The Center of Your Universe.
Here is the concept (tell me if you think I’m an idiot):
As we create content online we develop our online identity, influence and expertise. Every Flickr photo, every blog post, every link on delicious is a small piece of a complete picture that other people are collecting to determine our influence and expertise. Therefore, it’s imperative that there is some central location where potential clients, friends, colleagues can discover one’s social content in order to truly understand one’s influence/expertise. This is the act of building a personal brand.
Make sense?
Obviously, the best place to create that location is one’s blog, and I will highlight some plugins and techniques to showcase one’s expertise and/or influence.
I’m excited, and I hope others find it interesting.
What do you think?