This past Saturday, Lijit was proud to help sponsor the first-ever Chicks Who Click, a social media conference geared for women. More than fifty women (and a handful of men) gathered to talk about many different aspects of social media, including how to effectively use different tools to market your small business, how to create a consistent brand online, and how to balance your online activities with your offline life.
I was honored to speak on a panel titled “Your Social Media Toolbox”, with the amazing Wayne Sutton and the talented Lucretia Pruitt, both of whom know way more than I do and both of whom I’m sure will be installing Lijit any day now (wink, wink). Once I got going, I realized that I’ve really learned a lot in my two years at Lijit and with that in mind, there is still so much more to learn. Just over the course of our panel, I learned about some interesting new tools that look promising. I’ll be sure to share more details once I’ve tested them out myself.
It was lovely meeting so many different women, doing so many different things, that were able to come together to discuss something we all had in common. Whether it was a small business or a huge corporation, everyone seems to realize the importance of social media. The main challenges come from proving the value of it to those who don’t understand…ah yes, ROI.
Some of the businesses represented at the conference include:
The Wisdom Coach
Fresh Organic Office Delivery
Park City Mountain Resort
Colorado Springs Health Partners
If I forgot someone, please let me know and I’ll be sure to add you to the list. (Unfortunately, I didn’t get a chance to talk to everyone!) Many thanks to the other sponsors, Kirtsy, Metzger, and Walmart and to the many women who shared their expertise. Chicks Who Click was a wonderful event and I’m looking forward to doing it again next year!
[Photo credit: Emily Lewin]