Last night I was interviewed by BloggerSchool on BlogTalkRadio.
It was great to talk all about Lijit. We covered a lot in 30 minutes, which I will summerize here:
- Lijit’s history and Stan’s early concepts about trusted search and content discovery.
- We discussed Lijit’s functionality: search, re-search, our stats and our ad network.
- There was an interesting discussion around content discovery, influence and expertise.
- Revenue was a hot topic and I outlined our ad platform, which unlike other ad platforms, allows publishers to price and sell their own inventory (rather than having no idea as to the revenue they could generate.)
- The importance of having your blog be the center of your universe was another topic of discussion.
Rather than tell you what was said, take a listen!
