(With all the conferences we are attending or speaking at this year, I am betting the joke of using Lijit in the blog post title might be wearing thin. Or not.)
Last week, I had the pleasure of attending the Web2.0Expo in SF as a blog partner. While attending the conference was cool enough, I also got to attend a special blogger roundtable with Tim O’Reilly. We got to discuss government and the internet’s role, including the importance of openness. We discussed all things social media and the power of bloggers. We even discussed the business of publishing real books!
It was really thought provoking session, and certainly the highlight for me.
Luckily, I wasn’t the only person in attendance from Lijit. Both Todd Vernon and Walter Knapp joined me, enabling us to not only connect with many of our Lijit partners in the SF Bay Area, but attend several really informative sessions, such as Beyond Buzz: On Measuring a Conversion and the keynote by fellow Boulderites Jake Nickell and Jeffrey Kalmikoff of Threadless.
Coming on the tail of SXSW, Web 2.0 Expo was a very different conference. There seemed to be more established tech companies like IBM, Novell and Nokia in attendance and exhibiting. The conference overall seemed to be more subdued and relaxed.
Frankly, that made the sessions easier to attend and more enjoyable. There were less parties, although I have to say that Brady did a great job with Ignite SF.
Of the conferences that we have attended this year, Web 2.0 Expo was definitely a highlight. The only thing that could have made it better would have been if I spoke! (Guess I will have to change that next year or at the NYC event…:) Maybe we can get several Lijit folks on the bill?)
