Archive for August, 2009
When I first got to know Stan James (Lijit’s Founder), we had a great conversation about a conference called Gnomdex in Seattle. I thought I had heard of such a conference in my startup days out in San Francisco, and sure enough I had.
In the late 1990s, I worked at a startup in Emeryville, CA. While there, several of the developers received an email from a guy named Chris Pirillo, and wished they could attend a conference in the corn fields of Iowa. It was called Gnomedex.
Lijit was a sponsor of the conference in 2007, and last year I attended. It was an amazing conference. Probably one of my favorite of the year because of Chris’ curation of speakers (including the guy that drove the Mars Rover!) and the community interaction of the attendees.
As I laid out my wishlist for conferences to speak at in 2009, Gnomedex was high on the list. Over the course of the year, Chris and I became better friends, and I was honored to be asked to speak at Gnomedex 2009. Talking about the impact blogging and community have had on my life (The presentation was entitled “How to be Awesome…er”) I really enjoyed speaking in front of the Gnomedex attendees, both in there and virtually.
Here are my presentation slides:
As always, it was great to connect with current and future Lijit publishers. Gnomedex has been a great measure of Lijit’s growth. In 2007 and 2008, we were the new kids, and most of the conversations I had about Lijit were filled with explanations of what we do, and why its interesting. Now, with our strong feature set and new monetization options, the conversations are much more focused on how to work together.
If you have a short list of conferences, please put Gnomedex on the list. Its an amazing conference, on par with SXSW (except without the size and craziness), and is the only conference that I lament missing sessions.
Cant wait for Gnomedex 2010!
Tags: Lijit publishers, speaking | View Comments
This past weekend, Lijit was proud to be one of the sponsors for the ongoing Chicks Who Click conference series. San Jose, or to be more specific-downtown Palo Alto, was the setting for this installment of the (mostly) female gathering of those involved in social media and working in the tech industry.
There was a panel featuring Aubrey Sabala of Digg, Margaret Stewart of YouTube and Meagan Marks from Facebook. These three incredibly smart women talked about how they’ve trailblazed their way to fantastic careers by carving out roles for themselves that cater to their strengths. One of the key take-aways from this panel was the notion of “intelligent risk-taking” and that if an opportunity scares you, then it’s probably exactly what you need to be doing.
I spoke on a panel about being a woman involved with a tech startup. (There I am, in the middle, talking with my hands yet again.) Emily Olson of the delicious Foodzie and Suzanne Xie of the stylish Weardrobe joined me as we discussed the different challenges we’ve faced as being part of early-stage tech companies. Suzanne brought up the point that her background is in finance and coming from that kind of workplace, tech seems very open to women. Both Emily and I agreed that being female has helped with marketing our companies in both online and offline communities. A point that resonated with the audience is that if you’re going to have women users, it can be beneficial to have a female voice or face to assist with tech support or new customer outreach.
In case you haven’t experienced it, there really is a kind of magic that happens when you get a roomful of women (and a few men) together, talking about collaboration, connection and how tech can play an important part in building a business. Women of all ages shared stories of how they found jobs on Twitter, used Facebook to get the word out about their startup or formed relationships with major brands all because of their blog. It was an inspiring day, full of shared knowledge and newly-formed friendships. I’m grateful that Lijit was able to help make it happen.
Tags: events, industry, Lijit publishers, speaking, sponsorship | View Comments
Last month, we launched a contest to find a great Lijit story. We did so to hear what our publishers had to say about us. And it turns out…they have lots to say and many different ways of saying it. (Also? Some only entered to get a free shirt–which tells you a lot about our shirts!) From the humorous to the ethereal to the very concise, the contest entries really spanned the spectrum. After wading through all the posts and getting most of the company to weigh in, we are proud to announce that we have chosen a winner.
Before I announce that winner, some comments about the entry that was deemed most Lijit…
“Everyone loves a video…”
“How can you beat screencast explanations?”
“She rocked that shit.”
“With a name like Keller, how can it not be good?” (contributed by a certain someone named Keller in our office)
With much excitement and an imaginary drumroll, I present the winner of our Lijit storytelling contest…
Keller has put together a fantastic summary of our service, covering everything from the value she gets from using Lijit on her blog (and how we help her blog readers) to how you go about installing Lijit on your blog. She even went so far as to add video screencasts to her post.
You can read her Kindle-worthy post here and be sure to leave a congratulatory comment.
So, to Keller, we say thank you. You are the winner and your Kindle will be in the mail to you on Monday. Enjoy, thanks for using Lijit and know that you have our undying love. (As promised in the fine print of the contest specifics…)
Many thanks, also, to everyone that took the time to enter our contest. It’s publishers like y’all that make it fun to come to work. Your Lijit t-shirts will look great on you.
Tags: contest, Lijit publishers, wijit | View Comments
Perry came to us from a corporate setting but we don’t hold that against him. As soon as he wheeled his bike into the office, we knew it was a good fit. Of course the fact that he can keep up with most of the cyclists in the office also wins him points all around. From his casual demeanor (he loves wearing old-school Vans with no socks) to his good humor, Perry has been a most welcome addition around Lijit.
Perry’s official title is VP of Market Development, but since he seems to know everyone in Boulder, we also like to call him the Jaunty Man about Town. And don’t even get him started about his glory days in the 90’s when he rode mountain bikes with Dan Cortese or hung out backstage with Perry Farrell (who, believe it or not, shares the same first name. OMG.) Fortunately, Perry agreed to take some time out of his busy schedule to allow us a peek into his psyche.
What is your Lijit contribution?
A muddy bike in a no-bikes allowed building… I have worked for large and small companies – I like to believe that I bring the best perspective/practices from each (and left the shite at the door…well, mostly).
What is your least favorite sound and why?
The sound of a frisbee banging into a car. For any of you who have played the game, you will know EXACTLY what I am talking about. When I was a kid, we used to play frisbee in the cul-de-sac where I lived. Invariably, someone would either over-throw or miss and that unforgettable sound would echo through the neighborhood…thankfully is was (usually) less damaging than one would think.
What turns you on, creatively, emotionally or spiritually and why?
I am not sure if it is a paternal thing, but I get really fired up when my kids take an interest in a sport and get super excited about it. My girls both locked onto Lacrosse (I never played…and am horrible) and my son took to cycling right away. While they have miles to go to be “great” at their respective endeavors, it inspires me to learn or better myself so that I can enjoy their growth alongside them. Wish me luck.
What profession, other than your own, would you like to attempt and why?
As Boulder-stereotypical as it sounds, I would LOVE to own a bike shop. People need to remember that cyclists put the U.S. into flight first (Orville and Wilbur). A bike shop caters to every demographic and has substantial breadth when it comes to customer interests – everything from the recreational rider to the pro-level cyclist…and the revolutionary anti-gasoline commuter to the hardcore downhiller. Many different customers creates a hyper-diverse and interesting place to work.
Something you’re guilty of…
My body is really bad at processing sugar, which does not work well given my moderate addiction to dark chocolate. The pros tell you there are anti-oxidants in chocolate, but I still think that the sugar wrecks me…such is life.
But the greatest thing about Perry is that he is willing to represent Lijit in the manner to which we’ve become accustomed. On bikes.
I would normally wrap this up by encouraging interested parties to check out Perry’s blog and Twitter stream. However, in this case, all you’ll discover is that he is woefully negligent with both.
But then again, he does have a wonderful wife and three really cute kids…which speaks more about him than any social media platform ever could.
Tags: get to know Lijit, Lijit employee profile | View Comments
I love going to conferences and listening. There is always a lot of conversation going on, in sessions and hallways, and I enjoy just shutting up. With so many inspiring bloggers in one place, there is much to be learned. A big part of our culture at Lijit is to listen to what our users have to say and I was honored to do just that in Chicago at BlogHer.
On quite a few occasions at the conference, someone in a group would ask about Lijit and before I was able to answer, a blogger standing nearby would jump in to explain why they were using Lijit. It really is enough to make a girl’s heart flutter. To see the hard work and evangelism that everyone at our company does on a daily basis come to life? Totally awesome.
Here are just some of the Lijit publishers that I ran into, ran alongside, stalked silently, watched on panels, asked for feedback and perhaps even danced with:
A Simple Walk
Deb on the Rocks
Marketing Roadmaps
Surrender, Dorothy
This Mama Cooks!
Inherent Passion
PHAT Mommy
Roni’s Weigh
Crunchy Domestic Goddess
Craftastrophe
OutdoorDogs
Jessica Gottlieb
SecondHand Tryptophan
Queen of Spain
Immoral Matriarch
Average Jane
The Plus Size Mommy
temporarily me dot com
FunnyBusiness
Her Bad Mother
CityMama
Sparkplugging
Mindful Momma
Uncommon Misconception
Scheiss Weekly
Piper of Love
Adria Richards
Jory Des Jardins
Diary of a Crazed Mommy
Assertagirl
Suburban Turmoil
Green and Clean Mom
Blonde’s I-View
Gifted Travel
Cutie Booty Cakes
Velveteen Mind
Kaiser Mommy
califmom
Mommy Needs Coffee
A Mommy Story
Everyday Goddess
Send Chocolate
Big Green Purse
Adventures in Babywearing
motherbumper
the weirdgirl
5 Minutes for Mom
Mommy Bits
No Sense of Time
Twofer Mom
POP! PR Jots
Talk It Up!
Lip-Sticking
The Busy Dad Blog
Adrienne’s House
Whiskey In My Sippy Cup
Miss Britt
The Diaper Diaries
Condo Blues
It’s taken me a while to get to this post, but only because it’s taken me a while to fully process and recover from the conference. I apologize that this post has turned into a long list of links, but it is a long list of links that makes me happy. Some of these publishers are women that I met at BlogHer in 2007 and they’re still using Lijit. When I compare this list with the one I put together after last year’s conference, it’s amazing to see the growth. I can only imagine what next year’s post will look like.
Thanks to everyone at BlogHer and I’ll see you ladies (and gents) in New York next summer!
UPDATE: Just as soon as I hit publish, I remember some lovely publishers I left out. Sorry.
[Mandatory note: If I somehow forgot to link to you, please leave a comment and I'll rectify that situation.]
Tags: events, industry, Lijit publishers | View Comments