Publisher Spotlight: Komen Denver
Next month is National Breast Cancer Awareness Month and around the country, many chapters of the Susan G. Komen for the Cure will be raising funds through the Race for the Cure. Since we love a good cause (and we all love the ladies), it only seemed right that we feature a blog that is out to educate folks about breast cancer and is working hard towards finding a cure.
The Denver branch of Susan G. Komen for the Cure is one of only two branches in the nation that even have a blog and since Colorado has one of the highest rates of breast cancer cases, the Denver Komen blog is an amazing resource. In addition to providing information about the upcoming Race for the Cure, the blog also seeks to share educational materials with young women and provide information about how Colorado is doing in treating breast cancer cases.
We’re fortunate that Michele Ostrander, the Executive Director of the Susan G. Komen for the Cure Denver Affiliate, was able to take time out of her schedule to answer a few questions we had about the Komen blog. Read on to see how blogging has helped her non-profit…
How long have you been blogging and what made you start?
We’re actually fairly new to blogging, as we just started about two months ago. But we’re only one of a handful of Affiliates to start blogging, and we are even blogging before National. We see this as an opportunity to reach a wider-range of women and keep in close touch with our breast cancer community. Comments give us instant feedback, and we’re excited to have this tool as another way to engage with our survivors, fundraisers, grantees and volunteers.
What has been the greatest benefit you’re received from blogging about the Komen cause?
We recently heard from one of our survivors who is in Stage IV, and the blog served as a great way for her to get in touch with us and give us needed feedback on the community. Now we’re going to feature her story and her feedback on the blog.
Can you tell us more about the Survivor Stories?
The women who have had breast cancer have incredible stories. Every time they gather at events, they have so many stories to tell and are so inspiring to each other. We hope that by hearing about each other’s triumphs and struggles, we’ll help everyone understand that they’re a little less alone than they thought they were previously. We’ve been able to feature a woman who creates jewelry in honor of her sister who passed away from breast cancer, a marathon runner, a mother of two and a mother of seven. Breast cancer affects one in seven women in Colorado, so it affects a lot of different women, each with a story to tell. Despite just blogging for a short time, we’ve already had people reaching out to get involved and tell their story.
As a non-profit, how does blogging fit in with your marketing and fundraising strategy?
The blog serves as a way to keep those already involved in the fight for cures for breast cancer, but also a way to get more people aware. Plus, with Komen Affiliate of Susan G. Komen for the Cure Denver, 75 percent of the money we raise each year stays local. The blog serves as an important way to feature and put a face to those that we’re helping. Plus, we love being able to spotlight the great grantees that are able to benefit from the money we raise each year.
We also hope to raise awareness for the Komen Denver Race for the Cure on October 4, 2009, and the Pink Tie Affair on November 7, 2009, which are our top two fundraisers for the year. We’re lucky to have an energetic and creative group of people helping us so we also have fundraisers to feature like Bat for the Cure, Cupcakes for the Cure, and Massage for the Cure throughout the year.
How has Lijit helped you to become a better blogger?
As we’re trying out new ways to keep in touch with our community, Lijit helps our members find what they’re looking for amongst all our new communication channels. Plus, it’s fun to see the top terms that people are searching for on our blog and knowing that Lijit helps our visitors find the information they need.
For more information about Komen Denver, check out their website for more information or follow them on Twitter. And by all means, use the Lijit search on their blog to find out how you can help raise money to find a cure for breast cancer.







