Archive for December, 2009

Happy Holidays from Lijit!

(This is Court, from Points in Case, and his first ever Christmas tree!)

To all of our Lijit publishers…

We hope your searches are successful this holiday season and into 2010!

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Frequently Asked Questions | Lijit Advertising Services

image As Lijit’s Ad Services continue to grow, we’ve had a number of questions which we’d heard on more than one occasion…so time for an FAQ! Below find a list of the most frequently asked inquiries of our Ad Services staff. This list will grow over time so check back here to review the FAQ list and learn more!

What are Lijit Advertising Services?

Lijit makes websites more engaging, keeping readers on site longer, and uncovering rich and interesting content. At the same time, Lijit provides you, the publisher, valuable intelligence about what readers are interested in and searching for. Lijit Advertising Services helps publishers get more value from the unique audiences they attract with the great content they produce.
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Another local company we heart: Filtrbox

We’ve known the guys at Filtrbox for a while. Whether it’s at a major conference or a local event, we really enjoy hanging out with the Filtrbox team. Our two companies have been around for approximately the same amount of time and it says a lot about the Boulder startup community that we’re as supportive of each other now as we were back when.

It doesn’t hurt that Filtrbox has the sweetest office location in town–up above a popular cupcake shop.

But that’s not the best thing about Filtrbox. And I really like cupcakes. The best thing about Filtrbox is what they can help you to do.

They clue you in to what people are saying about you–whether positive or negative. With Filtrbox, you can track mentions of your company, your client or your brand on Twitter, social networks, Facebook, blogs and across thousands of online news outlets. Whew.

We all know there’s a lot of noise. That’s why it’s essential to have a service like Filtrbox. You can set different filters for your monitoring terms, letting your alerts become as focused as they need to be. There are also reports, trending stats and graphs, oh my.

With Filtrbox doing the hard work, you can rest assured that a daily briefing will be delivered to your inbox every morning, preparing you for the conversation. People are talking about you. With Filtrbox, you can know what they’re saying.

And let’s not forget that the Filtrbox team is simply fantastic. Don’t believe me? Check out what they did in Movember, to raise money for prostate cancer research…

How can you not trust guys with 70’s porn staches?

See for yourself how Filtrbox can make your life easier. I’m a happy user and I know there are some freshly-shaven gentleman ready to help answer any questions you might have.

You can read their blog (where they’re using Lijit!) for more information and follow them on Twitter.

Just watch out for this one…

Nice face Ari! Also? This was Defrag ‘07.

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Publisher Spotlight: Center on Media and Child Health

Baby Einstein vs. Sesame Street?

The Wiggles vs. Yo Gabba Gabba?

High School Musical vs. Hannah Montana?

In today’s world, with so many options, parenting just seems to be getting harder and harder. And knowing who to trust for parenting advice is probably the toughest decision of all. That’s where the Center for Media and Child Health comes in. They exist to help parents make informed choices when it comes to their children and media use.

The CMCH has not one, but two blogs to help you sort out all of the research and information that is out there on this topic. And fortunately for you, they’re using Lijit on both blogs, making it even easier to find the most relevant search results. Whether you’re wondering if your preschooler should hop online or looking for computer games that are okay for your seven year old, chances are the answers are just a Lijit search away.

Also fortunate is that the nice people over at CMCH agreed to answer a few questions for us about how they got into blogging and how it’s helped them with their mission.

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Lijit’s Year-End Merry-Making Good-Timing Holiday Party

How to top last year’s holiday party?

Mix in even more employees, add bigger pint glasses and sprinkle some humor at the management’s expense. Judging from the looks of everyone in the office today…you could safely say the party was a success.

And many thanks to Greg Keller for the amazing pictures to prove it.

Following are a few highlights from last night’s Annual Lijit Holiday Party…

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BlogFrog is a hop away from Lijit in Boulder

We love supporting our local community.

BlogFrog is a Boulder startup doing something different for bloggers – allowing them to create instant community on their blogs by letting readers connect, interact and share content. BlogFrog is like attaching a social network to your blog.

If you’re wondering where you’ve seen BlogFrog before, the answer be found in the sidebar of your favorite mommyblogger. BlogFrog widgets are all over the place – by initially serving women and mom bloggers, BlogFrog has become the largest network of mom blogs on the Internet. (You do know about these mom blogs, yes?)

With BlogFrog, it’s easy to create a forum where readers can ask questions, post links and extend the conversation beyond a specific blog post. And that’s not all. BlogFrog communities can help drive traffic, generate more revenue and increase loyalty among visitors.

Signing up is super quick and painless. Over on the right there, you can see that we’re rocking our widget in the sidebar and we’d love for you to check out our BlogFrog community. We’re just starting out, so if you have any questions or discussions you’d like to start, we encourage you to help get the party started.

For more about BlogFrog, you can read their blog, check out their community, follow them on Twitter or shoot Holly an email. See what BlogFrog can do for you and your blog readers.

And stay tuned…we’re excited to share one more Boulder company with you before the year is out.

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Who isn’t @MCHammer following on Twitter?

Our VP of Market Development, Perry Quinn, was interviewed at Blog World by Geekazine about the value of Lijit’s service to both blog publishers and blog readers. Enjoy.

And many thanks to Geekazine for posting the video and using Lijit to power the search on your site!

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Warmth, why have you forsaken us?

Boulder is normally pretty mild in terms of winter, but recently, we’ve been in the grips of a cold spell. Six inches of snow fell on Wednesday and it’s been bitter cold since then. So cold that it’s been a topic of conversation around the office and complete strangers have been asking “Cold enough for you?”.

In the hopes of torturing ourselves heating things up a bit, I though I’d share some pictures of our publishers in warmer climates. Because I’m pretty sure that we don’t have any publishers in colder climates.*

This is BJ, with Harry and Lhasa, on a summer day in Boulder.

This is Joe, in San Francisco, after riding his bike across the country.

This is Laura, on vacation in Thailand.

And this is Jay, on his fixie and rocking a vintage Lijit shirt in Denver.

Not sure if that helped anyone else, but just seeing people in shorts and Lijit t-shirts gives me hope that my legs might see the sunshine someday too.

Cold enough for you?

*If you’re blogging in Antarctica and using Lijit, then I stand corrected. And I’d like to hear from you!

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The Second Click