Archive for January, 2010

Re-capping OMMA Social | The “real time search” panel

I was back on the United “bus” this week…or so that flight  seems to be these days with frequency of trips to the Bay Area for client and partner meetings. This latest trip included a visit to the Nikko Hotel in San Francisco for the OMMA Social Conference, a gathering of on-line social media and marketing professionals. I was asked to be on a panel discussing my ‘favorite’ topic: “real time search”. I’ve been known to say a thing or two in the past about the topic and I loved having the opportunity to discuss it openly with a great group of panelists. Here’s a video of the whole panel if you’re interested.

My point on the panel was this: There is no such thing as real time search.

Continue Reading »

Tags: , | View Comments

Happy National Oatmeal Month!

In case you hadn’t heard, January is a very special month. Not just because we all head back to the gym with resolutions in mind or because it’s considered the door to the year, but also because it’s the month that we celebrate oatmeal. What? You didn’t know? Let us explore the wide world of oatmeal together, as seen through the lenses of some of our publishers…

Food Loves Writing shares the recipe for the best cookies she eats, which also happen to be oatmeal chocolate-chip. If the picture doesn’t do it for you, take into consideration that she bakes a lot of cookies…and these are the best she eats. That says a lot about oatmeal. And these cookies.
Continue Reading »

Tags: | View Comments

Need to know more about Lijit stats?

Today, I’m guest-posting over at one of our publisher’s sites, Elementary Spirits, discussing this very topic.

If you’re unsure about how to interpret some of our stats, I’m breaking it down for you over there. Check it out and if you have questions, be sure to leave a comment on Barb’s blog!

Tags: , , , | View Comments

PostRank’s Top Blogs of 2009

It’s no surprise that we dig what PostRank is doing with their analytics around blog engagement. They let blog publishers know how readers are interacting with blog content, from commenting to bookmarking to writing a blog post in response. This is valuable information for getting to know what your audience likes and can help you to create better content.

These kind of stats are right up our alley. In fact, we use a piece of their data to show our publishers what posts readers are especially enjoying. You can see for yourself by clicking on the ‘Readers’ tab within your Lijit stats…

Continue Reading »

Tags: , | View Comments

Get to know Lijit: Johndz, the man, the myth

Although his title above is self-appointed, there are many signs that point to it being true. For instance the header on John’s blog states that the stunts he performs on a closed course should not be attempted by the home viewer. I think this has something to do with MySQL, but I could be wrong. In addition, he also claims to be the first person on earth to connect a Tcl/Tk application running on a Mac to a PostgreSQL database running on an mklinux server.

Yep. He really is that awesome.

But just in case, you need further proof, check out what John has to say when asked some hard-hitting questions.

Continue Reading »

Tags: | View Comments

Video thumbnails? Really? | The Lijit Product Diaries No. 4

Our first release of 2010 is an exciting one. And we’re not just saying that because we worked extra hard on it. However, there’s nothing like a new look and new features to really kick off a new year. Check it out.

Web:

Our homepage is getting a little bit of a facelift. We want to be sure that when people come to our site, they know what we do. Crazy, I know. With this release, we’ll be doing a more effective job of explaining our value to both blog publishers and advertisers. In fact, with a simple click, you can find out why using Lijit can help both you and your blog readers.

This release also brings an enhancement to how you can build out your network within Lijit. When creating your network, you can now add the blogs of your Twitter friends and make those searchable. To see this feature in action, simply log into your Lijit account and click on ‘Network’ at the top. You’ll see a shiny, new Twitter tab. For now, this feature is an all-or-nothing add, which means that you can either add all the sites of your friends on Twitter or none.

twitter preview

Ads:

There is a new zone size available to the publishers using our Ad Services. This new zone size is an IAB standard 728×90 leaderboard. If you’re interested in running this size ad on your blog, simply log into your Lijit account and click on the ‘Ad Wijit’ tab to change existing zones.

Search Results:

In case thumbnail images weren’t enough bling in your search results, we’re now doing more with video thumbnails. We previously supported YouTube and Vimeo thumbnails on your Content tab, but as of today, Viddler has been added into the mix as well. And as before, you can play those videos from within your search results.

This means that if you do a search for ‘cage’ on our CEO’s blog, you’ll now see a Viddler video listed in the search results.

AND? Even cooler is that we are slowly rolling out the ability to see video thumbnails from your blog posts. If you embed videos from Youtube, Viddler, or Vimeo in your blog posts, we’ll show thumbnails for those videos in your blog search results.

Told you this was an awesome release. If you have any questions or feedback about the new stuff, feel free to leave a comment. We love hearing from our users!

Tags: , | View Comments

The Second Click