Following in the footsteps of Filtrbox and SurveyGizmo, we’re proud to continue the tradition of sharing with you fantastic local companies. Please meet Trada. In addition to recently announcing $2.2 million in funding, they are located a few short blocks away from the Lijit World HQ and, more importantly, they’re the first company to apply the expert crowdsourcing model to paid search.
What exactly does that mean?
Trada has launched a pay-per-click (PPC) marketplace that allows small to medium-sized businesses and agencies to leverage the skills of hundreds of PPC experts. In exchange for their help, these PPC experts earn money when they generate cost-effective clicks and conversions for advertisers. The company has more than 90 advertisers and 300 paid search experts in the marketplace to date and is uniquely suited to handle complex PPC tasks that require specialized knowledge.
We all know that paid search is a time-consuming activity (thousands of keywords, hundreds of ads, optimal pairing of keywords, constant refinement of pricing, etc.) and that PPC campaigns are never static (there is no “Set and Forget” going on), so therefore, it seems like a no-brainer. Put Trada’s marketplace to work for you and your business–see the results that its experts can accomplish for your PPC campaign!
You can get a feeling for Trada’s personality over at their company blog, as well as read interesting posts on PPC and the online advertising space. Also, if you’re so inclined, be sure to follow them on Twitter. If you’re looking for a new way to rock your conversions in the online marketplace, give Trada a try.
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Doug Holladay
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lijit