Even though you didn’t ask for anything, we went and got you a gift anyway. It comes in the form of a software update and we know you’re going to love it. We continue to build on the strengths of our ad platform by optimizing the advertising we deliver to your readers as well as creating new partnerships that help provide you with more ways to grow revenue. This, coupled with our great publisher products that help you engage and understand your readers, makes for a pretty good gift(in our opinion).
So what did we get you?
View Ad “Fill Rate” in your Lijit Ad Stats.
First off, “fill rate” sounds like a fairly technical term. In a nutshell, it’s the number of times an ad was shown to your readers vs. the number of times an ad was requested. In the ad serving world there are many cases where an ad tag can request an ad and there is no ad returned. Our goal at Lijit is to be as transparent as possible when it comes to how we are helping you monetize your site. That now includes telling you how often we are able to find an ad for your readers, and how often we can’t.
Why is this important? Many ad networks or ad services don’t provide visibility into this particular statistic. Some may even pad the numbers by filling your ad tags with public service ads or serving “blanks” so you aren’t able tell how often your readers are seeing real ads. Since Lijit gives you control over how your ads are displayed, you can use this statistic to better understand how well your ads are performing.
What if my fill rate is lower than I expected?
There are a couple of reasons why your fill rate could be low and just as many ways to manage it.
- You set a floor price. When this happens, Lijit only fills ads at the $ floor value you selected. If this is the case, you should be providing a passback or default tag to use when Lijit can’t fill an ad on your site. You are in control of how to allocate your ad impressions. You can either lower your floor to increase fill rate, or ensure your passback tags are set so you get the most out of the ad request on your site.
- Campaign alignment. It can take time to find the right campaigns for your site based on your size and the type of content. Rest assured we are monitoring these statistics daily to ensure you get the most out of your relationship with Lijit and will do our best to fill as many ad requests as possible.
We rebooted our signup flow!
If you’re already using Lijit, this won’t help you much. But we did make it easier and faster to signup and get access to our world class publisher tools, and apply to be part of the best ad platform for online publishers. If your friends have a site, and you love our publisher stats,search tools, and advertising products, send them this link and tell them to give it a try.
We had a great year, and we had a lot of fun building tools that enable you to not only learn how to be a better publisher, but to make some money at the same time. We wish everyone a happy new year, and we can’t wait to show you what we have up our sleeves for next year.