We recently conducted a survey of Lijit users to learn more about the products, services, and resources we can provide to help our publishers engage their readers and monetize their site.
There was a bunch of interesting information we learned from the 180 surveys we received. Below is a snapshot of our findings.
Who uses Lijit? There was a surprisingly even breakdown between those who write for fun, those who write to make a little extra money on the side, and those who do it for a living:
How do you consume information? We wanted to see what tools our publishers use to learn about their craft. What did we find out? Publishers are hungry for almost any tool – both online and offline – as long as it helps them get better at what they do! Here’s a breakdown in order of priority:
How can Lijit help you become a better publisher? The number one thing our publishers asked for from Lijit was tips for promoting content. Over 70% want to learn more about SEO and social networking. The next most important thing? Staying up-to-date on Lijit news and learning how to better leverage our tools and services… now that’s music to our ears!
What are we doing to help? We’re working on a newsletter, videos, and other tools that provide Lijit news/tips and best practices for promoting your content, monetizing your site, and better engaging and understanding your readers. Stay tuned for more information…
What put a big smile on our faces? An astonishing 70% check their Lijit stats at least once a week! Lijit search stats provide helpful information on a site’s readers – who they are, where they’re coming from, what they’re searching for. For those using our ad services, ad stats provide details on fill rates and CPMs so you can optimize revenue.
What was the biggest shocker? In a world consumed by social media, when it comes to getting company updates over 60% want to receive information through email. Email was the chosen method of communication over our blog, Facebook page and Twitter feed. It looks like email isn’t going the way of the dinosaur after all!
What other takeaways? We’re proud of our publisher partnerships and thankful to those who provided comments on Lijit. Our product team is reviewing your feedback and will be rolling a bunch of it into our 2011 roadmap.
If you didn’t take the survey and have some thoughts you’d like to share, please give us a shout. Thanks for your support!
