Archive for March, 2011
One of the most valuable things we offer to users of our publisher tools and display ads are the rich analytics we provide on our site. By using any of our installable tools or ads, you automatically get free stats about your site’s readers and ad performance.
We’ve just launched a huge upgrade to our publisher’s ability to leverage these free stats with the Lijit Publisher Dashboard. We completely revamped the way we display analytics and put them “center stage” so you can get quick and easy access to the data that is most meaningful and actionable. Each publisher gets a dashboard experience that is tailored to who they are.
Only interested in our display ad services? You get a dashboard and stats display that focuses on what you care about – ad performance and revenue.
Interested in advertising , but you still want analytics about your site’s audience ? We provide a dashboard that gives you the best of both worlds by combining ad performance statistics with audience data to give you a 360 degree view of your site.
Not only do you get a dashboard that gives you the most important data about your online publication, but you can drill into more detail on ad performance, audience statistics, and search behavior to better understand your reader’s and how to monetize your site.
Features include:
- Ads Today- Get up to the minute information about your ad performance. We look at your current performance and compare it to the same time of day 1 week ago or 1 month ago so you can see how you’re doing in relation to past performance.
- Unique Reader Stats- See how many unique visitors you are getting to your site and how it compares to the number of page views and searches you are getting.
- Public Profile – Highlight the content you create online and share it with the world. The new public profile is a page where readers can see and search your online content, follow you on social media services, and share the page using twitter, facebook, and email.
We’re really proud of this new feature and excited to grow it into a tool that allows publishers to better understand their readers, and more effectively run their business. If you have any feedback, let us know at product@lijit.com
Lijit Study Shows Publisher Adoption of Social Media Tools Grows 80%
Mar 2nd
by sonya in Community, Company, Lijit publishers
Over 15,000 sites on the Internet use Lijit’s advertising services, on-site search tool, and other widgets (analytics widget, recent readers widget, related content widget). Analytics are built into all of our tools but we do not sell the data. Instead, we feed it back to our publishers to help them better understand their audience and monetize their site. We also aggregate the data and use it to optimize CPMs and fill rates for our publishers.
Over the last few weeks we ran a detailed analysis to see what widgets are most often deployed on publisher sites across the Lijit network. We compared 2009 and 2010 data to identify market trends. Outlined below are some of the most interesting takeaways.
Background:
- 2010: 735,834 sites surveyed, 84.8% with widgets installed (13,541,022 widgets)
- 2009: 744,848 sites surveyed, 84.7% with widgets installed (13,826,562 widgets)
Key research findings:
The Lijit Top 50
Below is a list of the top 50 widgets and tools implemented on publisher websites. The adoption of social media widgets – including tools used for social networking, micro-blogging, bookmarking, and photo sharing – grew 80% from 2009 to 2010. Widget adoption specifically related to Facebook and Twitter almost doubled, growing from 6.96% to 11.86%.
Additional analysis revealed the following trends:
- Many content and engagement tools joined the Lijit Top 50 list for the first time in 2010. These tools include Twitter’s image sharing service, LinkWithin, Wibiya, and Tynt.
- Related content tools to keep readers on-site longer didn’t make the list of Top 10 tools in 2009 but are now being used by 3.68% of sites surveyed.
- Online advertising services continue to track at a 20% adoption rate; however, new monetization tools used in affiliate marketing programs such as Skimlinks, Infolinks, and Amazon saw a 16% increase in 2010.
- Audience analytics tools from Quantcast are becoming much more prevalent. Over 44% of the sites that use analytics use Quantcast to gather reader data, representing a 15% year-over-year growth.
- Website commenting systems now integrate social media components. Disqus, used on almost 75% of the sites that use a 3rd party comment provider, now supports social media commenting and sharing on Facebook and Twitter. In addition, Twitsteps, a Twitter-powered commenting system, now ranks the second most widely used commenting system after growing 356% in 2010.
Referring traffic
Three main categories of referring traffic data were analyzed: 1) search engine traffic; 2) organic traffic (defined by sites linking to each other); and 3) social media traffic. A deeper look at referring traffic from social media sources verifies that both social networking tools like Facebook and Twitter as well as social sharing tools such as StumbleUpon, Digg, and Reddit are being used to drive traffic to publisher websites.
For additional insights into our research analysis, please read our press release, “Lijit Networks Announces Results of 2010 Publisher Tools Analysis.”
Our methodology:
Our definition of “widget” is “any regularly-occurring functionality on a website powered by an external service, voluntarily installed by the site owner, and powered by Flash or Javascript.”
- “Functionality” includes analytics widgets. These add functionality for the publisher but are invisible to visitors.
- “Voluntarily” excludes widgets automatically added by the hosting platform. We are only interested in widgets that publishers make an effort to install.
- Image-based badges, such as FeedBurner subscriber counts, are not counted. HTML forms, such as the original Google search boxes, are also not counted. We may include support for these in the future.
- Our crawl is “centered” on sites with the Lijit widget (ad tags, site search and other Lijit widgets). Our crawler then expands outwards by following blogrolls and other linked sites. This may skew the overall results since research originates from sites within the Lijit Network.
Tags: industry, Lijit publishers, lijit stats, publishers, widget statistics | View Comments