Lijit

One of the most valuable things we offer to users of our publisher tools and display ads are the rich analytics we provide on our site. By using any of our installable tools or ads, you automatically get free stats about your site’s readers and ad performance.

We’ve just launched a huge upgrade to our publisher’s ability to leverage these free stats with the Lijit Publisher Dashboard. We completely revamped the way we display analytics and put them “center stage” so you can get quick and easy access to the data that is most meaningful and actionable.   Each publisher gets a dashboard experience that is tailored to who they are.

Only interested in our display ad services? You get a dashboard and stats display that focuses on what you care about – ad performance and revenue.

Interested in advertising , but you still want analytics about your site’s audience ? We provide a dashboard that gives you the best of both worlds by combining ad performance statistics with audience data to give you a 360 degree view of your site.

Not only do you get a dashboard that gives you the most important data about your online publication, but you can drill into more detail on ad performance, audience statistics, and search behavior to better understand your reader’s and how to monetize your site.

Features include:

• Ads Today- Get up to the minute information about your ad performance. We look at your current performance and compare it to the same time of day 1 week ago or 1 month ago so you can see how you’re doing in relation to past performance.
• Unique Reader Stats- See how many unique visitors you are getting to your site and how it compares to the number of page views and searches you are getting.
• Public Profile – Highlight the content you create online and share it with the world. The new public profile is a page where readers can see and search your online content, follow you on social media services, and share the page using twitter, facebook, and email.

We’re really proud of this new feature and excited to grow it into a tool that allows publishers to better understand their readers, and more effectively run their business. If you have any feedback, let us know at product@lijit.com