Archive for May, 2011
Lijit Product Updates: Reader Demographics
May 9th
by Daniel in Company, features, release announcements
We just completed another round of updates and improvements to our publisher products. We’re putting a lot of energy behind building out our ad services and publisher analytics and we’re expanding our offerings with every software release. So what’s new?
Reader Demographics:
The most important part of being an online publisher, is understanding your audience. On top of all of the other great audience analytics we provide to help you understand your readers, we now offer reader demographic data right inside your Lijit dashboard. This new statistic allows you to see the overall makeup of your online audience, and further understand who you are creating content for, and the demographic distribution of people frequenting your site.
Why are demographics important?
- Understanding your readers
The best way to effectively create relevant content for your readers, and to attract new readers, is to know who they are. Understanding the makeup of your audience is key to ensuring you are producing content that will engage and resonate withyour audience.
- Monetizing your site
Advertisers looking to reach the right audience for their online display advertising campaigns always consider demographics when making targeting decisions. You will be better equipped to attract and sell advertising for your site if you understand the demographic makeup of your audience
Check out your dashboard to see the demographic makeup of your site and start down the path of better understanding your readers. Just goto www.lijit.com, login and check it out at the bottom of your Lijit dashboard.
Other News:
- Removed MyBlogLog support
We removed support for MyBlogLog and disabled it’s use as a content and network source for publishers who use our search engine services. MyBlogLog had a great run and was a key integration partner in the early days of Lijit. Yahoo is shutting down all MyBlogLog services at the end of May, so we decided to deactivate it on our side before that happened.
- Welcome Widget support
We made the difficult decision to “end-of-life” our Welcome Widget product. Publishers who previously used this feature will no longer see a UI to manage settings for the Welcome Widget, and we automatically disabled the functionality it provided. We’re always looking for ways to enable our publishers to better engage their readers, so keep an eye out for more site tools and functionality in the future.
Tags: features, Lijit Advertising Services, lijit stats, new features, publishers | View Comments
To follow up on our last post, here are some interesting findings from b.media forum. The consumer panel – including four consumers ranging from high school age to upper 20’s – provided a lot of interesting feedback on information consumption and sharing habits. Read on to see what our consumer panelists had to say…
Information consumption:
- Nobody reads hard copy newspapers and very few read magazines; everyone goes online to find out news and information.
- Every consumer has purchased at least one app for their phone and/or iPad. On average, tech-savvy consumers have 60+ apps downloaded to their phone but are only actively using 10-15.
- When it comes to online advertising, brand perception isn’t affected if consumers see ads on a “bad” site; however, perception of a website’s quality is absolutely affected if the publisher shows poor-quality/irritating ads (e.g. pop-ups).
- Very few click on ads but when they do, it’s contextually relevant advertising.
Information sharing:
- 3b new photos are uploaded to Facebook each month but there’s a movement towards real-time photo uploads. Nobody had uploaded an entire photo album to Facebook for over six months.
- High school kids use text and Facebook to communicate with their network, with 2x the use of text compared to Facebook. They don’t use LinkedIn and rarely use email (other than Facebook’s email platform).
- An estimated 20-30% of high school kids use Twitter. When they do, it’s to post “random” comments and follow celebrities.
- High school kids haven’t yet been exposed to Quora; young adults use it to find information but rarely, if ever, post questions or answers.
- Young adults primarily use Twitter and Facebook for communication. Tech-savvy consumers are increasingly turning to Twitter to communicate because they are overwhelmed by the amount of “friends” and Facebook requests (e.g. Farmville).
- Every consumer and almost every b.media attendee has changed their Facebook privacy settings.
And for those of you who haven’t yet watched our b.media video, enjoy!
b.media forum from Lijit on Vimeo.
Tags: events, industry, Lijit publishers | View Comments