B.media: what do today’s consumers have to say?
by Sonya Caprio in Community, Company on May 5th, 2011
To follow up on our last post, here are some interesting findings from b.media forum. The consumer panel – including four consumers ranging from high school age to upper 20’s – provided a lot of interesting feedback on information consumption and sharing habits. Read on to see what our consumer panelists had to say…
Information consumption:
- Nobody reads hard copy newspapers and very few read magazines; everyone goes online to find out news and information.
- Every consumer has purchased at least one app for their phone and/or iPad. On average, tech-savvy consumers have 60+ apps downloaded to their phone but are only actively using 10-15.
- When it comes to online advertising, brand perception isn’t affected if consumers see ads on a “bad” site; however, perception of a website’s quality is absolutely affected if the publisher shows poor-quality/irritating ads (e.g. pop-ups).
- Very few click on ads but when they do, it’s contextually relevant advertising.
Information sharing:
- 3b new photos are uploaded to Facebook each month but there’s a movement towards real-time photo uploads. Nobody had uploaded an entire photo album to Facebook for over six months.
- High school kids use text and Facebook to communicate with their network, with 2x the use of text compared to Facebook. They don’t use LinkedIn and rarely use email (other than Facebook’s email platform).
- An estimated 20-30% of high school kids use Twitter. When they do, it’s to post “random” comments and follow celebrities.
- High school kids haven’t yet been exposed to Quora; young adults use it to find information but rarely, if ever, post questions or answers.
- Young adults primarily use Twitter and Facebook for communication. Tech-savvy consumers are increasingly turning to Twitter to communicate because they are overwhelmed by the amount of “friends” and Facebook requests (e.g. Farmville).
- Every consumer and almost every b.media attendee has changed their Facebook privacy settings.
And for those of you who haven’t yet watched our b.media video, enjoy!
b.media forum from Lijit on Vimeo.
