Lijit

We just completed another round of updates and improvements to our publisher products. We’re putting a lot of energy behind building out our ad services and publisher analytics and we’re expanding our offerings with every software release. So what’s new?

Reader Demographics:

The most important part of being an online publisher, is understanding your audience. On top of all of the other great audience analytics we provide to help you understand your readers, we now offer reader demographic data right inside your Lijit dashboard. This new statistic allows you to see the overall makeup of your online audience, and further understand who you are creating content for, and the demographic distribution of people frequenting your site.

Why are demographics important?

• Understanding your readers

The best way to effectively create relevant content for your readers, and to attract new readers, is to know who they are. Understanding the makeup of your audience is key to ensuring you are producing content that will engage and resonate withyour audience.

• Monetizing your site

Advertisers looking to reach the right audience for their online display advertising campaigns always consider demographics when making targeting decisions. You will be better equipped to attract and sell advertising for your site if you understand the demographic makeup of your audience

Check out your dashboard to see the demographic makeup of your site and start down the path of better understanding your readers. Just goto www.lijit.com, login and check it out at the bottom of your Lijit dashboard.

Other News:

• Removed MyBlogLog support

We removed support for MyBlogLog and disabled it’s use as a content and network source for publishers who use our search engine services.  MyBlogLog had a great run and was a key integration partner in the early days of Lijit. Yahoo is shutting down all MyBlogLog services at the end of May, so we decided to deactivate it on our side before that happened.

• Welcome Widget support

We made the difficult decision to “end-of-life” our Welcome Widget product. Publishers who previously used this feature will no longer see a UI to manage settings for the Welcome Widget, and we automatically disabled the functionality it provided. We’re always looking for ways to enable our publishers to better engage their readers, so keep an eye out for more site tools and functionality in the future.

Tags: features, Lijit Advertising Services, lijit stats, new features, publishers