Introducing… The New Lijit Weekly Stats Email!
by Sonya Caprio in Community, Company on August 29th, 2011
One of the core pillars at Lijit is a fundamental belief in providing online publishers with “actionable analytics.” We use the term “actionable analytics” to describe the concept of giving publishers access to meaningful, easy-to-understand data that can be used to better engage your readers, grow your website, and make more money. It’s data that publishers can take action on.
This week we are rolling out a brand new, completely revamped weekly stats email that provides publishers with highlights on site performance and other relevant data. Every publisher using Lijit’s tools and services – whether it’s our ad services, analytics, or reader engagement tools (site search, reader widgets, etc.) – receives a weekly email customized to the type of tools and services deployed.
Only interested in ad services? Your weekly email focuses on what you care about – ad performance and revenue. Interested in advertising but still want analytics about your site’s audience? Your email has the best of both worlds because it combines ad performance statistics with audience data to give you a 360 degree view of your site. Layer on top any of our reader engagement tools and you also receive search and reader data to help you learn about your audience and keep them on-site longer. The more tools and services you have, the more data we provide!
The new weekly stats email complements your existing publisher dashboard, which contains more detailed information for publishers to drill down into specifics on ad performance, audience statistics, and search behavior.
Check your inbox this Sunday night and please send us your feedback!
