Archive for September, 2011
On Tuesday, September 20 Lijit’s CEO and Founder Todd Vernon had the privilege of speaking at Federated Media’s Signal Chicago conference. His presentation, titled “Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reach the Independent Web at Scale,” provides a brief overview of the latest technologies in online advertising.
In this session, Todd discusses the following:
- How to use SSPs (supply side platforms) to source inventory
- How brand marketers can use audience analysis to reach desired themes and conversations
- How to expose audience and content segments to automated buyers
- How to use audience futures to reserve media through private exchanges
Check out his quick, 10-minute presentation below. Enjoy!
Tags: events, industry, Lijit Advertising Services, speaking, Todd Vernon | View Comments
How to turn your hobby into a business: lessons learned from Lijit publisher Kurt Kohlstedt
Sep 13th
Longtime Lijit publisher Kurt Kohlstedt is the Founder and Executive Editor of Webist Publishing and Misnamed Media. His collection of sites include WebUrbanist, WebEcoist, Dornob, and Gajitz – which each have their own theme relating to creative, innovative, and sustainable art, architecture, and design.
Kurt is the quintessential mid-size Lijit publisher who has used online advertising to successfully transition his hobby into a business. Read on to learn how Kurt got his start and how he built his business using analytics and online advertising.
How did you get your start in the world of online publishing?
I was finishing my graduate degree in architecture and slowly began to realize that I was equally interested (if not more) in writing about design as I was in becoming an architecture professional. It was at that point I decided to give online publishing a shot as a full-time career. I built an audience by testing out various topics and found a nice balance between what I liked to write about and what people liked to read. I launched my first site, WebUrbanist, in the middle of 2007.
Tags: ads, Lijit Advertising Services, Lijit publishers, lijit stats, publisher spotlight, publishers | View Comments