Using SSPs, RTB, and Private Exchanges to Reach the Independent Web at Scale
by Sonya Caprio in Community, Company on September 22nd, 2011
On Tuesday, September 20 Lijit’s CEO and Founder Todd Vernon had the privilege of speaking at Federated Media’s Signal Chicago conference. His presentation, titled “Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reach the Independent Web at Scale,” provides a brief overview of the latest technologies in online advertising.
In this session, Todd discusses the following:
- How to use SSPs (supply side platforms) to source inventory
- How brand marketers can use audience analysis to reach desired themes and conversations
- How to expose audience and content segments to automated buyers
- How to use audience futures to reserve media through private exchanges
Check out his quick, 10-minute presentation below. Enjoy!
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