Lijit

Unless you live under a rock, you’ve heard about the recent acquisition of Lijit by Federated Media Publishing.  What you may not have known, is that we were still cranking out new software updates and features throughout the acquisition process. We were able to introduce a lot of new functionality that helps our publishers better understand their audience, and manage their business.

New Notifications System

We believe that communication is key to ensuring our publishers can easily stay on top of what is happening on their publication and everything Lijit is doing to make you succesful. We’ve just made it easier with the new notifications system we’re rolling out today. Any publisher using our ad services will get alerts whenever there are significant changes to how Lijit is optimizing ad campaigns for them. If we add new campaigns, or update targeting or frequency capping rules, you’ll know about it. If you really want to stay on top of everything we’re doing , you can even subscribe to get email alerts whenever new optimization alerts appear. Check out your Lijit dashboard to see it in action.

More Audience Stats

Many audience stats were previously limited to Lijit publishers using our Analytics and Search tools. We’ve been slowly adding audience data to our dashboard for Lijit Ads publishers, and now we offer even more. Publishers using our ad services will see a new tab in their Lijit dashboard called “Audience”. We’re now providing data on what sites are driving traffic to your website. As we compile more data , we’ll continue to add more metrics to this dashboard to empower publishers with data they can use to better understand and engage their audiences.

Bigger and Better

Our advertising services and reader engagement tool usage is growing at an incredible pace. While we’re rolling out cool new features and functionality, we’ve also been scaling our platform to handle our meteoric growth. In the past couple of weeks, we’ve added new Lijit infrastructure in 4 cities in the U.S, and 1 in Western Europe. We’ll continue to add more as we grow to ensure every interaction your readers have with Lijit is fast and reliable.

More to Come

We’re rolling out more exciting features in the coming weeks. Keep an eye out for your weekly stats email from Lijit for a sneak preview of what we are planning…