Archive for December, 2011
Flavors.me takes social networking a step further. With Flavors.me, users have the ability to display content from all of their social media outlets on one convenient home page. With the ability to integrate Twitter, Tumblr, and 29 other social media sites, Flavors.me is a one stop shop for a publisher’s online presence. From the inexperienced blogger to the expert, the ease of use of Flavors.me makes creating a personal website a no brainer.
The latest version continues to offer all of the tools that we love including the drag and drop interface that removes all the hassle involved with coding a website, the ability to customize all aspects of a page in real-time, as well as some new tools like (you guessed it!) Lijit’s audience analytics. While Flavors.me is a website publishing service that can be used free of charge, upgrading your account to the premium service provides additional tools – like Lijit – that are necessary to make your webpage that much more successful.
If you are a premium Flavors.me user you will be able to get Lijit Audience Analytics, which help publishers better understand their audience so they can make the most out of their Flavors.me website. Publishers can now get access to stats like Audience Demographics and Advertiser Insights which you can’t get anywhere else.
To get started
- Sign-up for an account at http://www.lijit.com/signup
- Select “Audience Analytics” from the Lijit tools & services.
- Copy the code provided and paste it in the “External Stats” section of your stats page on Flavors.me
- Click Complete Sign-up on lijit.com to be taken to your dashboard.
We are excited about this updated release and all the amazing new features such as Lijit’s audience analytics that are now available!
We caught wind of some changes over at SAY Media. Seems they have asked some of their smaller publishers to find an alternate ad network.
We could speculate as to why they made this decision, but that really does not matter much.
What does matter is the publisher.
We would love to extend an invitation to any publishers who would like to work with us over here at Lijit.
Publishers are our people.
Let us know right away if we can help you continue your revenue stream – especially at the most important time of the year.
Here is more information on our ad services.
Please email us and a member of our publisher development team will be in touch shortly. We look forward to working with you.
Happy Holidays!
Tags: industry, Lijit publishers, publishers | View Comments
We just rolled out our last major software release for 2011 and we’re capping the year off with even more updates to our publisher analytics and our ad platform. This year has been incredible for Lijit, and seen us grow our advertising platform and publisher analytics products to create what we believe to be the best publisher platform out there.
Ad Metrics Updates
We made some great refinements to the way we present ad metrics in our publisher dashboards. We pulled together the most important ad metrics we offer publishers and integrated them into the dashboard. It now features not only the normal graphs and stats you expect, but we’ve included charts that show CPM , fill rate, and click performance. This brings all of the metrics you care about into one area and enables you to , at a glance, understand your ad performance.
Universal Stats Support
We finished rolling out our universal stats package to all of our publisher stats. This means that anyone who uses a Lijit product can now get access to all of the analytics we provide. Publishers who only use our ad services have access to new page view reporting in their Audience dashboard, and will continue to see more stats as we make them available.
Advertiser Insights
In case you missed it, we also recently rolled out our new Advertiser Insights analytics. These cool analytics highlight which brands are engaging with your audience, and help publishers by supporting their direct sales efforts and support development of content to attract brand advertisers. Every Lijit publisher receives this data, so login now and check out which brands are most aligned to your site’s audience.
Looking at 2012
More, more, more. We’re excited about continuing to bring publisher’s the information and analytics they need, and helping them build a business around their publication. We’ll continue to improve our publisher analytics tools, and plan to add even more ways to look at your site and your audience to empower you to be a better publisher.
Our advertising platform will continue to grow to support Lijit’s incredible growth, and you can look forward to world class advertising products appearing throughout 2012. Overall, we’re incredibly excited about what we accomplished in 2011, and can’t wait to show you what we have in store for 2012.
Last night Lijit held our annual holiday party at Lucky Pie Pizza in Louisville, CO. With the recent acquisition of Lijit by Federated Media Publishing, it was an honor to have Founder and Executive Chairman John Battelle, as well CEO Deanna Brown in town for the festivities.
Thank you to all the members of the Lijit band that rocked the house last night as well as John Battelle for making a cameo appearance on the drums. Check out his award winning performance here!
Shout out to Lijit rock-stars Manny Puentes, Mike Meredith, Zach Conger, Janessa Ho, Meaghan Kelly, and Zach Miller for keeping us dancing all night long. Rock on.
The holiday party was a great success and a wonderful way to reflect on and celebrate our accomplishments. Check out the photo above of our CEO Todd Vernon going down the long list of Lijit milestones in 2011.
Tags: events, fun, good times, lijit | View Comments
Lijit recently hit 400m average daily ad impressions across our network so to celebrate this major company milestone we took the company go kart racing. It was the perfect activity for the Lijit team – a group of highly competitive, active employees who are in it to win it. While many of us were hoping for “bumper car” style which would allow us to throw some punches at each other, we played by the rules and focused entirely on speed.
Our CEO Todd Vernon is quite the race car driver so in the true spirit of intimidation he showed up with his own helmet (note the Lijit sticker on his helmet in the photo below!). We were placed into three different heats and each heat had two chances to make their best time. The 10 fastest racers made it to the finals… and the winner was? Our very own CEO! Check out the picture of Todd below with his winner’s flag.
Some of us are hobbling around today with bruises, soar limbs, and kinked necks but all in all it was a blast and we hope to be celebrating new milestones with another day of go kart racing in the months to come!
Tags: events, get to know Lijit | View Comments
Introducing Lijit’s Advertiser Insights for online publishers.
Dec 5th
by sonya in Company, Lijit publishers, features, release announcements
It is a core company philosophy at Lijit that from an analytics perspective we feed as much data as possible back to our publishers, and that we make the data so easily digestible that you can take immediate action on it. It’s what we like to refer to as “actionable analytics.”
Today Lijit released a new tool as part of our audience analytics platform called Advertiser Insights. Advertiser Insights provides publishers with a list of the top brands that align to your site’s readers. Publishers can use this data to support direct sales efforts as well as to develop editorial content that better attracts top brand advertisers. Any publisher using any of Lijit’s services (ad services, analytics, and/or reader engagement tools) now receives Advertiser Insights in their publisher dashboard – just log in today and check it out!
Simple to digest? Couldn’t be easier.
What’s cool about our new Advertiser Insights data is that it highlights the brands that align to your site’s readers, not just your site itself. It aggregates all of the data we have as readers traverse the entire Lijit network, and provides the information back to publishers to apply directly to your site.
With over 150,000 sites and 300 million global uniques, the Lijit Network continues to grow exponentially. We’ve seen a 700% growth in ad calls in 2011 alone, and currently deliver over 11 billion ad impressions each month. Now that’s a lot of reader data we’re trying to reflect back to publishers!
As we look for new ways to help publishers build their business using valuable analytics, we will continue to leverage the power of the Lijit Network to help publishers grow their site and make more money through targeted advertising. To read more about the value of a network, check out a previous blog post from Lijit’s COO Walter Knapp, “For a Publisher, the Network Matters.”
Tags: Lijit publishers, new features, publishers, release announcements | View Comments