Lijit

It is a core company philosophy at Lijit that from an analytics perspective we feed as much data as possible back to our publishers, and that we make the data so easily digestible that you can take immediate action on it. It’s what we like to refer to as “actionable analytics.”

Today Lijit released a new tool as part of our audience analytics platform called Advertiser Insights. Advertiser Insights provides publishers with a list of the top brands that align to your site’s readers. Publishers can use this data to support direct sales efforts as well as to develop editorial content that better attracts top brand advertisers. Any publisher using any of Lijit’s services (ad services, analytics, and/or reader engagement tools) now receives Advertiser Insights in their publisher dashboard – just log in today and check it out!

Simple to digest? Couldn’t be easier.

What’s cool about our new Advertiser Insights data is that it highlights the brands that align to your site’s readers, not just your site itself. It aggregates all of the data we have as readers traverse the entire Lijit network, and provides the information back to publishers to apply directly to your site.

With over 150,000 sites and 300 million global uniques, the Lijit Network continues to grow exponentially. We’ve seen a 700% growth in ad calls in 2011 alone, and currently deliver over 11 billion ad impressions each month. Now that’s a lot of reader data we’re trying to reflect back to publishers!

As we look for new ways to help publishers build their business using valuable analytics, we will continue to leverage the power of the Lijit Network to help publishers grow their site and make more money through targeted advertising. To read more about the value of a network, check out a previous blog post from Lijit’s COO Walter Knapp, “For a Publisher, the Network Matters.”

Tags: Lijit publishers, new features, publishers, release announcements