We just rolled out our last major software release for 2011 and we’re capping the year off with even more updates to our publisher analytics and our ad platform. This year has been incredible for Lijit, and seen us grow our advertising platform and publisher analytics products to create what we believe to be the best publisher platform out there.
Ad Metrics Updates
We made some great refinements to the way we present ad metrics in our publisher dashboards. We pulled together the most important ad metrics we offer publishers and integrated them into the dashboard. It now features not only the normal graphs and stats you expect, but we’ve included charts that show CPM , fill rate, and click performance. This brings all of the metrics you care about into one area and enables you to , at a glance, understand your ad performance.
Universal Stats Support
We finished rolling out our universal stats package to all of our publisher stats. This means that anyone who uses a Lijit product can now get access to all of the analytics we provide. Publishers who only use our ad services have access to new page view reporting in their Audience dashboard, and will continue to see more stats as we make them available.
In case you missed it, we also recently rolled out our new Advertiser Insights analytics. These cool analytics highlight which brands are engaging with your audience, and help publishers by supporting their direct sales efforts and support development of content to attract brand advertisers. Every Lijit publisher receives this data, so login now and check out which brands are most aligned to your site’s audience.
Looking at 2012
More, more, more. We’re excited about continuing to bring publisher’s the information and analytics they need, and helping them build a business around their publication. We’ll continue to improve our publisher analytics tools, and plan to add even more ways to look at your site and your audience to empower you to be a better publisher.
Our advertising platform will continue to grow to support Lijit’s incredible growth, and you can look forward to world class advertising products appearing throughout 2012. Overall, we’re incredibly excited about what we accomplished in 2011, and can’t wait to show you what we have in store for 2012.