Lijit

We are excited to announce Federated Media Publishing’s new Tech Blog. With FMP’s recent acquisition of Lijit Networks, technology has come to the forefront of the company’s business strategy and the new blog will share details about current and future technology initiatives.

Employees across FMP will lift the curtain and talk about the high level technology behind FMP’s advertiser and publisher products and services.  As Tim Musgrove, Chief Scientist and FMP, states: “we’ll share some of the results, surprises and problems we’ve uncovered along the way, as well as our ideas on where things might go in the future.”

We already have a few posts up about current initiatives at FMP:

• Our very own Todd Vernon, Founder and CEO of Lijit and now EVP of Technology at FMP, provides his thoughts on how FMP’s acquisitions of Lijit, TextDigger, FoodBuzz, and BigTent will help turn FMP into a top 5 media property.
• FMP Chief Scientist Tim Musgrove provides a deep dive into Conversation Targeting (CT), a top technology priority for the company in early 2012.
• Peter Ridge, Senior Director of Product Management at FMP, discusses security requirements for a wireless network.

Please take a moment to check out the new site, and let us know what you think!

Tags: industry, Lijit publishers, new features, publishers