Lijit’s parent company FMP and Zemanta join forces to bring publishers and brands together

Feb 14, 2012

Lijit’s parent company Federated Media Publishing recently announced a conversational marketing partnership with Zemanta that will provide publishers with a plug-in to create brand-sponsored content in real-time.

We’re excited to bring this news to Lijit publishers, particularly because Zemanta’s existing tools can be used in conjunction with Lijit’s analytics and reader engagement tools to create more compelling content. Zemanta automatically connects publishers with helpful external content such as images (over 200 million available), links to articles, and terms.  It’s a publisher’s research and distribution tool – guiding publishers to related content based on what you are currently writing about, and suggesting related articles created by Zemanta users when they are semantically relevant.

Over 80,000 online publishers and bloggers use Zemanta – from small niche bloggers to bloggers at CNN and Forbes – so check them out and download today!

blog comments powered by Disqus