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You’ve been told that it’s important to know about your audience. What audience? Oh, you know, just all those people that are visiting your site to read your fantastic content. With Lijit stats, you already have some of that information right at your fingertips. But let’s say you want to find out something specific about your readers or ask them a question…maybe you want to find out what they think you should be writing about or what color they think your theme should be.
Enter SurveyGizmo. And yes, they are another company here in Boulder that we love.
Founded in 2006, SurveyGizmo emerged to fill a gap in the survey software market between high-priced market research software and online tools that did not include the required flexibility or features to conduct complex surveys. They quickly found their niche and have been growing ever since.
But how can SurveyGizmo help you as a blogger? Simply put, you can use their software to understand your audience further by gathering data about your readers with surveys, polls and forms.
SurveyGizmo can act as a dynamic contact form for your site. For example, this embedded contact form on the SurveyGizmo site is an example of a super easy way to collect detailed contact information that you might be interested in. If you notice, as you click on each radio button, you can see how the contact form changes to accomodate each request type, and generally helps SurveyGizmo users gather more useful information about the people visiting your site.
Also, bloggers can choose to poll their readers about what content they’d like to see more of, such as this example…
The best part of all is that SurveyGizmo gives you a free trial so that you can test out their software on your own. With a variety of different plans available, from the most basic to the enterprise and dedicated levels, there’s sure to be something there to suit your surveying needs. And, should you run into trouble, SurveyGizmo’s customer service and support are top-notch.
Check out what our friends at SurveyGizmo have to offer and let them help you to understand your readers better!
Tags: local companies | View Comments
When we saw an interesting blog called Crumple It Up create a Lijit account, we weren’t surprised. That kind of thing happens many times every single day around here. But when we looked closer and realized this interesting blog just happened to be representing a very large health insurance company, well, that was a surprise.
Crumple It Up has been creating amazing content designed to help motivate and encourage a healthy lifestyle. From their posts about corporate wellness to their suggestions of apps that can assist you in reaching your fitness goals, it’s obvious that Crumple It Up is on to something. We just wonder how a health insurance company went so long without having a blog.
One of our Lijit users, Gretchen Rubin, recently published a book, The Happiness Project. She’s been test-driving different happiness tips for the past year and has been sharing her insights on her blog of the same name.
We’re excited to congratulate her on not only the culmination of all of her hard (but happy) work but also? She’s number one on the New York Times bestseller list for Hardcover Advice books. Nice job Gretchen!
(And if that doesn’t help with her happiness, I don’t know what would!)
I’d like to think I helped Gretchen with her spot on the bestseller list because, as you can see above, I purchased my copy of the book this past weekend and can’t wait to dig in. And, although she may not mention us by name in the book, I’m confident that Lijit has only brought her, and her blog, much happiness.
If you’re looking for a little more happiness in your life (and who isn’t really?), I suggest you invest in Gretchen’s book as well.
Finally, if you’re looking for a quick fix, you can follow Gretchen on Twitter for bite-size morsels of happiness or check out her blog and use her Lijit search to find out even more of what you’re seeking. We love celebrating with our publishers and thank Gretchen for her Lijit support!
Tags: Lijit publishers | View Comments
I was back on the United “bus” this week…or so that flight seems to be these days with frequency of trips to the Bay Area for client and partner meetings. This latest trip included a visit to the Nikko Hotel in San Francisco for the OMMA Social Conference, a gathering of on-line social media and marketing professionals. I was asked to be on a panel discussing my ‘favorite’ topic: “real time search”. I’ve been known to say a thing or two in the past about the topic and I loved having the opportunity to discuss it openly with a great group of panelists. Here’s a video of the whole panel if you’re interested.
My point on the panel was this: There is no such thing as real time search.
Tags: events, speaking | View Comments
In case you hadn’t heard, January is a very special month. Not just because we all head back to the gym with resolutions in mind or because it’s considered the door to the year, but also because it’s the month that we celebrate oatmeal. What? You didn’t know? Let us explore the wide world of oatmeal together, as seen through the lenses of some of our publishers…
Food Loves Writing shares the recipe for the best cookies she eats, which also happen to be oatmeal chocolate-chip. If the picture doesn’t do it for you, take into consideration that she bakes a lot of cookies…and these are the best she eats. That says a lot about oatmeal. And these cookies.
Continue Reading »
Tags: Lijit publishers | View Comments
Today, I’m guest-posting over at one of our publisher’s sites, Elementary Spirits, discussing this very topic.
If you’re unsure about how to interpret some of our stats, I’m breaking it down for you over there. Check it out and if you have questions, be sure to leave a comment on Barb’s blog!
Tags: FAQ, guest post, Lijit publishers, lijit stats | View Comments
It’s no surprise that we dig what PostRank is doing with their analytics around blog engagement. They let blog publishers know how readers are interacting with blog content, from commenting to bookmarking to writing a blog post in response. This is valuable information for getting to know what your audience likes and can help you to create better content.
These kind of stats are right up our alley. In fact, we use a piece of their data to show our publishers what posts readers are especially enjoying. You can see for yourself by clicking on the ‘Readers’ tab within your Lijit stats…
Tags: analytics, industry | View Comments
(This is Court, from Points in Case, and his first ever Christmas tree!)
To all of our Lijit publishers…
We hope your searches are successful this holiday season and into 2010!
Tags: Lijit employees, Lijit publishers | View Comments
We’ve known the guys at Filtrbox for a while. Whether it’s at a major conference or a local event, we really enjoy hanging out with the Filtrbox team. Our two companies have been around for approximately the same amount of time and it says a lot about the Boulder startup community that we’re as supportive of each other now as we were back when.
It doesn’t hurt that Filtrbox has the sweetest office location in town–up above a popular cupcake shop.
But that’s not the best thing about Filtrbox. And I really like cupcakes. The best thing about Filtrbox is what they can help you to do.
They clue you in to what people are saying about you–whether positive or negative. With Filtrbox, you can track mentions of your company, your client or your brand on Twitter, social networks, Facebook, blogs and across thousands of online news outlets. Whew.
We all know there’s a lot of noise. That’s why it’s essential to have a service like Filtrbox. You can set different filters for your monitoring terms, letting your alerts become as focused as they need to be. There are also reports, trending stats and graphs, oh my.
With Filtrbox doing the hard work, you can rest assured that a daily briefing will be delivered to your inbox every morning, preparing you for the conversation. People are talking about you. With Filtrbox, you can know what they’re saying.
And let’s not forget that the Filtrbox team is simply fantastic. Don’t believe me? Check out what they did in Movember, to raise money for prostate cancer research…
How can you not trust guys with 70’s porn staches?
See for yourself how Filtrbox can make your life easier. I’m a happy user and I know there are some freshly-shaven gentleman ready to help answer any questions you might have.
You can read their blog (where they’re using Lijit!) for more information and follow them on Twitter.
Just watch out for this one…
Nice face Ari! Also? This was Defrag ‘07.
Tags: local companies | View Comments
Baby Einstein vs. Sesame Street?
The Wiggles vs. Yo Gabba Gabba?
High School Musical vs. Hannah Montana?
In today’s world, with so many options, parenting just seems to be getting harder and harder. And knowing who to trust for parenting advice is probably the toughest decision of all. That’s where the Center for Media and Child Health comes in. They exist to help parents make informed choices when it comes to their children and media use.
The CMCH has not one, but two blogs to help you sort out all of the research and information that is out there on this topic. And fortunately for you, they’re using Lijit on both blogs, making it even easier to find the most relevant search results. Whether you’re wondering if your preschooler should hop online or looking for computer games that are okay for your seven year old, chances are the answers are just a Lijit search away.
Also fortunate is that the nice people over at CMCH agreed to answer a few questions for us about how they got into blogging and how it’s helped them with their mission.
