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Timing is everything and knowledge is power. Content is not king if there’s no one there to read it. Understanding your audience and the importance of timing are fundamental to blogging success.
As a blogger, you need to know exactly who your audience is and their habits online. Use what you know about your readership to fit into their day-to-day schedule. Think about what they are doing at certain times of the day and how it reflects on their time spent online. Leverage this knowledge to grow your readership and drive more traffic to your site.
Let’s imagine you’re a food blogger and your target audience comprises of moms like Alice, a 38-year-old mom of 3. On a week day morning, Alice sips on coffee and surfs the web for quick and easy dinner recipes in-between dropping her kids off at school and yoga. Too bad you didn’t do your research and submit your blog post “delish din in 10 min” until 2pm in the afternoon. On the fly, Alice took the kids for fast food after their soccer game and you missed out on catching the eye of a huge influencer. Had you known that your blog caters heavily to busy moms with me-time in the morning, you could have timed your post appropriately to reach Alice on time. Instead, you missed out on Alice seeing your blog post, taking action from it, and sharing it with family and friends both off and online.
Proof is in the pudding. Just check out these general stats from our friends over at KISSmetrics in their blogging series: Timing and Blogging.
* Note: the data below is presented in Eastern Time (EST)
While general stats, such as these, are certainly enlightening, it’s also important to do some digging of your own to really zero in on your unique audience. To do this, use your customized analytics to see when readers are most often on your site and use that information to schedule publishing, tweeting, Facebook updates and more. Be sure to consider time zones as well – four hours can be a huge difference in someone’s day.
Bottom line, timing is key. Harness the power of your research and your instinct so that you know when and where your audience is online. Build a strategy with this knowledge in mind and adapt it in a way that aligns with their schedule and routine. Organically, you will ramp up page views, saturate more of the social sphere, and ultimately, become a more successful blogger.
At Lijit Networks, we like to live by the phrase work hard, play hard. This has been a year of milestones for our company, and no efforts have gone unnoticed.
Our most recent accomplishment as a company was demolishing our goal of 750M daily ad calls by clocking in a current average at 900M. Everyone was amped and the adrenaline was running. As a reward for everyone’s awesome work, we took a company field trip to Unser Racing, the local go-kart race track.
Who new we had so many professional racecar drivers! The competition was fierce, we had a blast, and needless to say all who competed were pretty legit!
We had a chance to sit down and talk with Rick Jeffries and Josh Bois, the founders of Global Good Group, to gather some tips and tricks for building a site that has more than one million readers a month in over 200 countries. Global Good Group’s main goal is to promote global good by connecting people, information, businesses, and governments. The Global Good Group leverages the Internet as well as social media outlets to help make positive change happen.
Where did the Global Good Group get their start?
Initially it began in 2008 when we formed our parent company, Chains For Change LLC, with the simple purpose of connecting artists together. Since the beginning it has always been a joint partnership between the two of us. We promoted and utilized our artwork and talents to reach a bigger audience while keeping focus on the aspect of global good. Eventually, the Global Good Network was created. We have 150 writers and contributors that have joined us over time. As we have grown, we have remained very humble and make sure that we maintain focus on the writings that we put forth.
How do you make sure that your content remains relevant to your readers?
We did things a little backwards. From the beginning, we said that we would never limit the content that we would write about, and by doing this, our site began to segment itself into different categories so no matter what we wrote about, there would be a niche place for it. Content is curated from writers from all over the world, and everything has a category that it falls in to.
How do you utilize social media outlets to grow your business?
Did you know that there are 125 social media networks around the world? We set up an account with every social media network that existed. We realized that there is more than just Facebook and Twitter, and we wanted to make sure we were utilizing everything we could. We didn’t want readers from other countries to have to sign up for social media sites not relevant to them in order to connect with us. We plugged ourselves in from the get go so we could work with people all over the world on their own sites in their own terms. Even though some of the smaller social media outlets only provide us with 2% of traffic to our site, they are still important to us and we will not cut them loose.
What are some cool stories that have come from embarking on this endeavor?
Whether it has been celebrities, political figures, or people who have their own spears of influence, we have been able to build a huge reach. The more content we put out, the more people want to get involved. This process has created countless good stories. We take pride in the people that we work with as well as the progress and credibility that they bring to the table. During the Casey Anthony trial, we partnered up with Clint House to bring awareness to Caylee. We started a blog called Caylee over Casey and helped contribute to the passing of Caylee’s Law. We wanted to put this legislation in place to stop something like what happened to Caylee from ever happening again.
What are some tips you have for young bloggers looking to make it big like yourselves?
This is an endeavor that definitely needs to be tended to a lot, in a positive way. Doing what we did became an addiction for all of us. We wanted to continue to put out more and more content and we needed to start increasing our writer base and contributor base organically to do so. Lijit has been very helpful in that we have been working with the company from the ground up. Sometimes tending to your website can be a burden, but over time you learn to create different systems and routines that allow you to continually put out solid content.
What keeps you going?
We believe that the world is actually coming to a point where there is value in helping your fellow brother and fellow sister because we can all excel at what we do without conflicting with one another. Working together is what gets things going. Maintaining the idea of doing global good will resonate with people.
Special Thanks To:
Sandi Bois, Bev Singh, Ana Pischl, Megan Klein, Albert Qian, Jo Turnbull, NuFit Studio, Tariq Houston, Xango Henry, Chiddy Graphics, Ian Hafkenschiel, Derek DeLang, HK, Keisha Wilson, Gary and Sheri Wells Brooks.
Lijit recently conducted a survey of our publishers to determine the kind of information and education that helps them better engage their audience and monetize their website. We received almost 400 survey responses – 50% of respondents said they wrote as their full-time job, and 50% said they wrote for fun. A special thanks to all of the publishers who participated!
Do you agree with the findings outlined below?
How do you gather your information? There is an abundance of information in the market to help online publishers learn how to do their job better. When asked how they gather the most relevant information, Lijit publishers stated that blog posts were most beneficial, followed by social media outlets like Twitter and word of mouth (e.g. recommendations from a friend).
What information is most relevant to you? As an online publisher, there is always more to learn, as well as knowledge to be shared. When we asked Lijit Publishers what information is most relevant to them, learning how to create better, more engaging content was ranked number one, followed by information on how to best monetize their site.
What stats are most beneficial to you? Lijit’s free audience analytics tools provide publishers with an array of data to help them grow their site – everything from audience analytics, to reader engagement statistics to advertiser insights. Of all the statistics we have available, publishers are most interested in audience analytics, which provides them with a better understanding of the demographics of their readers, page views, referring sites, referring search terms, and sites that are linking to their website.
Do you attend any industry events? It turns out that Lijit publishers find most of their information online and rarely attend industry events. While 78.5% of Lijit publishers stated that they do not attend industry events, for those that do BlogWorld and ad:tech are most highly attended with 16% and 7.1% attendance respectively.
We recently sat down with Lijit publisher Juli Bauer, owner and operator of PaleOMG, a site focusing on the paleo lifestyle as well as the daily happenings of Juli’s life. Juli is a huge presence in the Colorado CrossFit community, and never falls short of providing her readers with tips, tricks, and a whole lot of wit.
Read on to find out how Juli got her start, and why she doesn’t plan on stopping anytime soon!
How long have you been blogging? Why did you start?
I have been blogging for a year and a couple months now. I got my start when I began doing CrossFit and then started a Paleo diet soon after. The owner at my first gym asked me to start a nutrition blog for them and once I moved to another gym I decided I would start blogging on my own. At first I would post recipes I found, and then began cooking all different kinds of recipes to post to my website. I started sharing stories about what I did on the weekends and people seemed pretty into that aspect too. I always have stories to share with people, and my blog has become very interactive.
What is your favorite paleo recipe?
I am a big dessert person and when I was changing over to paleo, I had a couple of freak outs when I thought about how terrible life would be if I could never have cake again. I calmed down when I found recipes for paleo bread, and I have a paleo cheesecake recipe that is the best thing I have ever tasted.
Its scary when you go paleo because you think you will never be able to enjoy food again. I learned that you can still have a sweet tooth and get your treats
You have a large following of 30,000+ page views daily. How have you grown and maintained your audience?
I think the success of my blog has come from my honesty. I talk to my readers exactly how I would speak to any of my friends. I talk about my fears with starting paleo, my successes, being scared about certain workouts coming up, or the times I’ve fallen off the bandwagon. You can feel intimidated by a lot of blogs. I like to provide my readers with an honest outlook. I will have a cupcake if I want a cupcake.
What is one of the coolest things that have come from writing your blog?
One of the coolest things about writing my blog has been the people I have met through it. I get emails from people all the time telling me about how I have inspired them to start CrossFit thanking me for helping them through really hard times, and talking to me about other deep stuff that you would never talk to a person regularly about. It’s cool to have people from across the country and across the world that I have never met contact me because they feel as though they have some kind of connection to me.
How has Lijit helped you as a publisher?
The biggest thing has been my groceries – Lijit has helped me continue to do what I love to do. As funny as that sounds, the money I have made with Lijit has been so helpful in that regard. I cook these meals for my blog and I am not always consuming them. I have different allergies, but I enjoy making all kinds of recipes for my blog. If I didn’t have Lijit to work with, I would not be able to post as often as I do, and share all my recipes with my readers!
What does your blogging future look like?
I love writing and blogging on PaleOMG and that will never change. Whether it is my full time career or something I do on the side, I will continue to write no matter what. I love sharing stories with people and food with people because it is what is important to me. I am glad it is important to other people too!
Do you have any tips for new publishers looking to grow their site?
Be yourself and genuinely care about the people who take the time to read your site. They are what is most important.
As some of you may know, Lijit’s parent company, Federated Media Publishing, owns a group of media properties called DailyBuzz. DailyBuzz surfaces and curates the best content from the Independent Web and promotes it in five main hubs covering the following topics: Parenting, Style/Design, Healthy Living, Tech and Women’s & Men’s Lifestyle. Lijit publishers who develop content in any of these categories should take a look at how DailyBuzz can help you grow your audience, increase pageviews and generate revenue.
There are five main DailyBuzz media properties, including DailyBuzz Healthy Living, DailyBuzz Luxe, DailyBuzz Moms, DailyBuzz Style and DailyBuzz Tech. Each hub features daily content in its respective category from across the Independent Web as well as a newsletter with article highlights that is distributed to the DailyBuzz community.
DailyBuzz features publisher’s content in a unique way, making itself a one-stop-shop for growing your audience and exposing your content to new readers. Because DailyBuzz gives brand advertisers a new way to reach influencers and their communities, it provides you with a source of high–quality advertisements at premium rates.
You’ve done it! You’ve made a blog, your content is witty, your friends all like what you post, you’re engaging social media to increase your traffic, and someone asks you, why not make a buck or two while you’re at it? I am going to dig into some of the key things you should know about advertising on your site.
There are a variety of ways to show ads on your website or blog, even more companies vying for your hard earned internet real estate (ad inventory), and even more companies still trying to make a quick buck as the display advertising dollars shift from more traditional media to new media sources. One thing to understand, the method of advertising I am speaking to is not in the vein of traditional advertising like in a newspaper where you solicit your favorite local shop to pay you a flat rate to show an ad for a finite amount of time. New advertising is dynamic and will show different ads on your site every time a page loads, this works to your advantage. Direct advertising, media buying/selling, and spot buys are all terms associated with more traditional ad sales. These types of relationships require the most effort on your part to solicit and maintain but can also be the most lucrative if you can set them up.
This past week Lijit kicked off ad:tech San Francisco by co-hosting a party at Roe with our partners AdSafe, DataXu, and m6d. Over 500 industry folks came out to network, watch the NCAA Finals on big-screen TVs, and rock-out with DJ Adam Bomb. Thanks to all of the Lijit publishers and partners who were able to join us!
For those in the online advertising space who have been to ad:tech before, you know that it’s the networking events that make the conference such a success and this year was no exception. A special thanks to other Lijit partners – Turn, MediaMath, Criteo, RadiumOne and Rocket Fuel who also threw some great ad:tech events!
Check out the great write-up that AllVoices did on the Lijit co-sponsored event – as you can tell, there was tons of fun had by all!
Here are some of our favorite event photos below.
Following is a guest post by Lijit publisher Nadia Jones outlining a number of tips and tricks for building a guest post campaign. Check out all of her great recommendations — they do in fact work because after all, she was able to convince us to post them to the Lijit blog!
For Internet marketers who’ve been in the business for awhile, guest posting may seem just a little bit passé. It used to be a fairly rare form of marketing, since it was usually a method used by individual bloggers to get the word out there about their blog. Once Internet marketers discovered it could be used as an incredibly effective marketing tool, guest posting took off. Now, however, the ubiquity of guest posting, and its general resistance to being scaled up, means that you’ll have to find other, less traditional ways for building a solid guest post campaign. Having done guest posting for years, here’s what I’ve learned:
- Identify and reach out to different types of blogs.
If you want to build a guest post campaign that produces results, you’ll have to identify and appeal to different types of blogs that you reach out to. Many guest bloggers will say that you should tailor your outreach to be very specific to each blogger you want to write a guest post for. While this may be true to a certain extent, many blogs have made it such a standard practice to accept guest posts that you don’t have to take this coy in your approach. You can be much more upfront. On the other end of the spectrum are blogs that have never accepted guest posts before, and may not even know precisely what a guest post is and how it works. These bloggers will take more time and effort in courting them. The bottom line is this—understand who the blogger is and approach him accordingly. Don’t waste your time tailoring a very specific email to a blogger who essential runs a guest post clearinghouse.
- Expand the breadth of your outreach by using social media.
Especially for the super-picky, super-high quality blogs, you’ll have to think beyond email when it comes to your outreach. In fact, email alone hardly ever works. Tweeting at different bloggers, sharing information that is relevant to their respective niches, and commenting on different articles on their blog are all different ways that you can get on the blogger’s radar. Then, once you approach the blogger about a possible guest post opportunity, the blogger already knows and trusts you.
- Don’t ever go into guest posting with the attitude that it’s all about the link.
While “getting the link” may have been the holy grail when guest posting was in its infancy, now, links don’t matter as much anymore. The quality of the blog where your link is posted matters, but even more than that, the content itself matters. For your guest post campaign to be effective, the content that you publish on different blogs must spread far and wide for your brand to get the recognition that will pull more new customers, curious about your brilliant guest posts, in to your sites and services.
- Focus on relationship-building with bloggers.
I’ve touched on the importance of building relationships with bloggers to get a guest post opportunity in the first place. But once your first guest post is published, the relationship should never stop there. Especially when you get published on an A-list blog, maintaining the relationship through Twitter, Facebook, commenting, etc., will give you continued guest post opportunities in the future. It’s much more effective to get several guest posts published on a really good blog than to have one guest post published on millions of blogs that will take anything. Why is this? Simply because better blogs have more cohesive audiences that will be much more likely to share your material, especially once you’ve built that trust.
- Keep data on everything to understand what works and what doesn’t.
This recent blog post from SEO MOZ got me to thinking how important analyzing data is in determining what works and what doesn’t. This article conclusively proved or disproved many of the theories that are floating around about how best to approach a guest post campaign. For example, did you know that females who approach bloggers for guest post opportunities are much more successful in response rate than males? Keeping this type of data and analyzing it carefully will help you figure out how to develop your guest post campaign in the future.
In the realm of Internet marketing, guest posting has always been my favorite strategy, simply because it’s much more personable and requires much more thinking than some of the other strategies out there. As long as you are systematic, persistent, and, above all, genuine, you’ll create a successful guest post campaign, too. Good luck!
A few weeks ago a friend of mine and a friend of Lijit’s lost his battle with cancer. They say success has many fathers, but Jerome can certainly claim an important role in making Lijit a success. Jerome was the first institutional investor in Lijit when he was at High Country Ventures.
I got to know Jerome while I was still at Raindance and through the final years of my involvement at Raindance we would often meet for breakfast to discuss my many crazy ideas. When I started Lijit, Jerome helped me formulate some of the ideas and strategies and when our Angel round of financing needed a little more investment fuel he led High Country into a $200K investment.
Jerome was a tough business guy, and like a lot of tough business guys he had his fans and otherwise. I was always in the fan category. When he had something constructive to add around the board table he would add it. When he didn’t he wouldn’t. Jerome was a consummate professional.
A few years ago Jerome moved on to San Francisco and Crosslink Capital. I pitched Crosslink for a late stage investment round but my style didn’t mesh with the other partners at Crosslink. I believe humility is the best tool as a CEO, but as Jerome counseled me after the fact, that style can appear weak – especially to a Valley VC expecting “ego” to be plentiful. We found our investment somewhere else but nearly every time I was in San Francisco over the last two years I would meet Jerome for breakfast at the Meridian Hotel near his office. He always had helpful advice on business and we had great discussions about taking our favorite cars to the track to go fast.
I’m not a friend maker (or collector) by nature. But I counted Jerome as one of them.