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Archive for the ‘speaking’ Category

Blissdom, here we come!

Jan
28

Next weekend, I’m heading to Nashville for the Blissdom Conference and am most excited to be going. In addition to speaking on a panel about blogger outreach, I’ll also have the chance to meet lots of bloggers getting their bliss on. The conference has sold out and the list of activities is impressive. I took a quick look at the attendees and can’t wait to meet the following Lijit users in person…

Her Bad Mother
Complete Organizing Solutions
The Bean
Velveteen Mind
The Inspired Room
Successful Blog
Blissfully Domestic
DesignHER Momma
Alex Year Two

…not to mention having the opportunity to evangelize Lijit to many other bloggers. If you’re going to be at the conference, be sure to send me a note and let me know your t-shirt size. You know I’ll be packing some serious swag with me.

Trust Me, I Speak Good

Jan
20

One of the aspects of my position at Lijit is that I get the opportunity to not only attend, but speak at various conferences. I have had the pleasure over the years to present Lijit and things we are working on or believe in at many various conferences.

Luckily, it is not just me. Todd Vernon our CEO, Walter Knapp our COO, as well as Tara Anderson, our Marketing Manager have all had the pleasure to speak at various conferences over the past year or so.

What I have learned is that one thing I really enjoy doing is speaking at conferences. I just spoke at WordCamp Las Vegas, and plan to speak at SXSW (in both cases about Filtering and Discovering Content and Online Influence). Here is a link to my WordCamp presentation.

I have also learned that its not easy to get speaking gigs. Not because people dont want me to speak, but mostly because I am unaware of the opportunities out there.

What I am hoping to do is ask our Lijit community for help:

1) What conferences do you think it would be interesting to have someone from Lijit speak? Recent topics include: Trusted Search, Social Search, Online Filtering and Content Discovery, Personal Branding, and my personal favorite Measuring Online Influence.

2) What conferences should we attend? I know we cant speak at every single one, but there are benefits to us attending various conferences and meeting Lijit users (both current and potential).

Of course, if you are interesting in having Lijit at your conference, drop me a line at micah [at] lijit [dot] com.

After all, trust me, I speak good.

Interviewed by Bloggers School

Jan
14

Last night I was interviewed by BloggerSchool on BlogTalkRadio.

It was great to talk all about Lijit. We covered a lot in 30 minutes, which I will summerize here:

  • Lijit’s history and Stan’s early concepts about trusted search and content discovery.
  • We discussed Lijit’s functionality: search, re-search, our stats and our ad network.
  • There was an interesting discussion around content discovery, influence and expertise.
  • Revenue was a hot topic and I outlined our ad platform, which unlike other ad platforms, allows publishers to price and sell their own inventory (rather than having no idea as to the revenue they could generate.)
  • The importance of having your blog be the center of your universe was another topic of discussion.

Rather than tell you what was said, take a listen!

Wordcamp Las Vegas Wrap Up

Jan
14

WordCamp Las Vegas 09While Tara was at Chicks Who Click ‘09, I was out in Las Vegas speaking at WordCamp Las Vegas (which occurred during CES, which Todd Vernon, our CEO attended).

Whew!

WordCamp Las Vegas was a wonderful event, where Wordpress users and developers get together to discuss all things Wordpress.

This WordCamp was a bit different in that there was also a good discussion around the business of blogging and social media.

The speaker list was quite the who’s who of social media. Chris Brogan (Lijit User), Liz Strauss (Lijit User), Warren Whitlock (Future Lijit User), Jim Turner (Lijit User), Jim Krukal (Lijit User) and Dave Taylor (Lijit User) all gave highly interesting and informative talks.

My presentation, You Are The Center of Your Universe can be found here.

Luckily, our host, John Hawkins captured it all on Ustream here.

It was great to hang out with Matt Mullenweg (who celebrated his 25th birthday) and the couple of hundred folks the came to the conference.

I am planning on speaking/attending about 4 other WordCamps this year, including Chicago, DC, San Francisco and Denver (I might head down to Dallas as well). Let me know if you are planning on attending a WordCamp and I will bring you a Lijit T-shirt!

WordCamp Las Vegas Gets Lijit

Jan
8

By gets, I mean made the unbelievable choice of asking me to speak. At a conference. In front of people.

The truth is, speaking on subjects that I am passionate about is something that I love to do, and I am excited that WordCamp Las Vegas has given me the opportunity to do that.

So what is WordCamp?

Well, as the name implies it is all about the WordPress blogging platform. At a WordCamp, you get to meet lots of WordPress developers and folks that use the platform for really interesting applications.

This year’s speaker line up is fantastic. There are some really heavyweights speaking, and my hope is that some of the bloggers that are currently at CES, will take the time to come visit WordCamp as CES winds down.

What am I speaking on?

Not Lijit. The beauty of WordCamp is that unlike trade shows, the focus is not on vendors or products, but rather users. This was never more clear than when I attended WordCamp SF last year and got to hear developers, theme designers and non-developers talk about all the awesome stuff they were doing. It really helped drive my blogging to a new level.

I decided to speak on a topic that has really been sitting in my brain for awhile. Expertise, Personal Branding and Influence. The title of the presentation (which I will put online) is called: You Are The Center of Your Universe.

Here is the concept (tell me if you think I’m an idiot):

As we create content online we develop our online identity, influence and expertise. Every Flickr photo, every blog post, every link on delicious is a small piece of a complete picture that other people are collecting to determine our influence and expertise. Therefore, it’s imperative that there is some central location where potential clients, friends, colleagues can discover one’s social content in order to truly understand one’s influence/expertise. This is the act of building a personal brand.

Make sense?

Obviously, the best place to create that location is one’s blog, and I will highlight some plugins and techniques to showcase one’s expertise and/or influence.

I’m excited, and I hope others find it interesting.

What do you think?

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