As a marketer, I’ve used Google Analytics for years. The problem with Google Analytics is that it provides too much information… so much that very few people know what to do with it all. It often comes up in conversation with our publishers, and they all agree.
Lijit’s goal is to provide an easy-to-use alternative to Google Analytics so we held a roundtable discussion with 15 publishers to learn about the most beneficial data for their site. Everyone agreed that “actionable analytics” are what’s important. Publishers don’t want or need every last detail about their website and traffic. What they do need is relevant data they can use to grow their site and make more money.
The premise: the more you know about your audience, the more you can tailor your content to meet their needs. This engages your audience which helps increase pageviews and grow traffic. The more traffic to your site, the more money you can make from online advertising.
We have recently done a lot of work at Lijit to enhance our Audience Analytics and focus on what we refer to as “actionable analytics” – meaningful and actionable stats that help you grow and monetize your site. For those of you who may not know about all the data we provide, you can each log into your personalized dashboard depending on the type of Lijit services that you use. Data includes:
- Audience demographics: age, gender, ethnicity, income level and education.
- Advertising performance: stats on ad requests, ad impressions, CPM, fill rate, and earnings to help you optimize revenue.
- Audience understanding: data on pageviews, geography, referring sites and searches, top posts, outbound clicks, and other sites that link to you.
- Search intent: statistics relating to number of searches, top searches and last searches, top clicked results and last clicked results, and searches that returned no results.
For those using Lijit’s advertising services, an ‘Ads Today’ section provides trending data comparing the current day’s ad performance to performance one week and one month prior.
Check out the cool interface: