Posts Tagged ‘ad selling’
This blog post comes to you courtesy of our amazing Director of Ad Serving, Dave. He loves writing these posts almost as much as he loves me bugging him to write these posts. But not as much as he loves fly-fishing.
This week, Lijit has released the latest version of our ad platform. The two key features for this release are the introduction of commissions that will be paid to publishers for advertiser referrals, and the launch of our closed beta program for ad placement on the content pages of our publishers.
Publisher Commissions
Publishers will earn commissions in two ways for referring advertisers who create keyword search ad campaigns. Direct referrals are made by publishers who send the link found on the “Sell Your Ad Inventory” tab to an advertiser who builds a campaign. Indirect referrals are made when an advertiser clicks on the “Advertise Here” link found on the Lijit Search Results and creates a campaign. In each case, Lijit will pay the referring publisher a commission for each valid click. The amount that publishers earn for clicks on their search results page is unaffected by the commission structure.
Content Page Ad Placement
To provide publishers with additional ways to monetize their sites, we are building upon our existing ad platform to offer publishers the ability to place ads on the content pages of their sites. Publishers will have the ability to choose between placing text ads or image ads on their sites, and what size they want their ads to be.
Publishers will be compensated on a CPM (cost per thousand impressions) basis, meaning that the publisher’s account will be credited based on page views, rather than clicks. Before opening this up to everyone, Lijit is going to run a closed beta program, so that we can gather real feedback from real publishers that we will use to optimize the publisher experience. If you would like to participate in the beta program, please click here.
Please keep an eye out for more information about Lijit’s program for content page ad placement and how you can participate.
Tags: ad selling, ads, Lijit ad network, release announcements | View Comments
I’m Dave Ferro, the Director of Ad Serving here at Lijit Networks, and today’s guest author for the Lijit blog. Today, Lijit is releasing the latest version of its ad network. The theme of this release is to offer greater value and control for our publishers. In our first release, we provided publishers with the ability to opt-in to our ad network and earn money from the largely overlooked ad inventory of search results pages. It was a solid first step in our product evolution, and now we are taking a second step toward our goal of providing publishers with a transparent, flexible, and manageable search ad offering.
Publishers can now set their own pricing for search ads that advertisers target for their search results pages. Publishers who choose to do so can also sell their own search ad inventory through a link that they can email to advertisers. Because many publishers will prefer the leave the business of selling ad space to us, we will fill all available inventories with ads that we sell directly to advertisers. As always, we will fill the remaining unsold inventory with ads from third party networks like Google AdSense and Yahoo!.
We have also placed a link in the search results pages of our publishers that will bring an advertiser to the ad creation workflow. For publishers who have opted-in, the links will bring the advertiser to a workflow specifically for their publications. If a publisher has yet to opt-in to the Lijit ad network, the advertiser will be taken to the generic campaign workflow.
We are also making it easier for advertisers to target their ads to match the intent stream of the reader. Advertisers now have the ability to search for individual publishers who have opted into the ad network, and to review statistics and pricing information before creating a campaign for a specific publisher’s search results pages. For those advertisers who target individual publishers, they will pay the price set by the publisher. Advertisers also now have the ability to upload lists of keywords and keyword phrases to target their campaigns.
In the coming weeks and months, we will release features and offerings to improve our ad network for both publishers and advertisers. Continuing to add value for our publisher and advertiser partners by providing flexibility, transparency, and control are the fundamental principles behind our decision tree. I look forward to future guest posts where I can announce what we will have rolled out in our next releases.
You can find out more details on our Advertising Network page.
Tags: ad selling, features, Lijit ad network, release announcements | View Comments