Dont be late, your audience is waiting!

Sep
7

Timing is everything and knowledge is power. Content is not king if there’s no one there to read it. Understanding your audience and the importance of timing are fundamental to blogging success.

As a blogger, you need to know exactly who your audience is and their habits online. Use what you know about your readership to fit into their day-to-day schedule. Think about what they are doing at certain times of the day and how it reflects on their time spent online. Leverage this knowledge to grow your readership and drive more traffic to your site.

Let’s imagine you’re a food blogger and your target audience comprises of moms like Alice, a 38-year-old mom of 3. On a week day morning, Alice sips on coffee and surfs the web for quick and easy dinner recipes in-between dropping her kids off at school and yoga. Too bad you didn’t do your research and submit your blog post “delish din in 10 min” until 2pm in the afternoon. On the fly, Alice took the kids for fast food after their soccer game and you missed out on catching the eye of a huge influencer. Had you known that your blog caters heavily to busy moms with me-time in the morning, you could have timed your post appropriately to reach Alice on time. Instead, you missed out on Alice seeing your blog post, taking action from it, and sharing it with family and friends both off and online.

Proof is in the pudding. Just check out these general stats from our friends over at KISSmetrics in their blogging series: Timing and Blogging.

* Note: the data below is presented in Eastern Time (EST)

While general stats, such as these, are certainly enlightening, it’s also important to do some digging of your own to really zero in on your unique audience. To do this, use your customized analytics to see when readers are most often on your site and use that information to schedule publishing, tweeting, Facebook updates and more. Be sure to consider time zones as well – four hours can be a huge difference in someone’s day.

Bottom line, timing is key. Harness the power of your research and your instinct so that you know when and where your audience is online. Build a strategy with this knowledge in mind and adapt it in a way that aligns with their schedule and routine. Organically, you will ramp up page views, saturate more of the social sphere, and ultimately, become a more successful blogger.

5 Reasons Why Your Blog Needs Analytics

Aug
13

Monta Fleming is a Lijit Publisher that utilizes our analytics tools. Read on to learn about the importance of analytics for the success of your site!

When running a blog, there are a number of different tools and strategies that you can use to make it run more effectively. One of the tools that you should probably implement on your blog is analytics. With analytics, you can realize a number of benefits that you won’t be able to get otherwise. Here are a few of the reasons that you need to put analytics on your blog.

1. Finding out Who Your Readers Are

One reason that you may want to put analytics on your blog is so that you can figure out who is actually reading it. When you set up analytics, you’ll be able to tell where your traffic is coming from and see who is checking out your blog the most. For example, you could find out if the majority of your readers are male or female. You could find out how old your readership is, and whether they are educated. This information can be extremely valuable when it comes to tailoring the future content for your site.

2. Finding Out Hot Topics

When running a blog, it is essential to make sure that the content you create is interesting to your readers. With analytics, you’ll be able to find which topics are the hottest, so that you can delve into them deeper. If you don’t ever take the time to figure out which topics your visitors like, you may end up driving some of them away by the future content that you make. You can see which pages on your site are visited the most, which ones get the most repeat visitors, and how long people are staying on the pages.

3. Uncovering Trends

When you use analytics, you can also uncover trends that may be emerging. If you want to be successful at blogging, you have to be able to correctly identify trends, and then get in on the front end of them. If you can position yourself in front of a trend, you stand to generate a large amount of traffic and followers in the future. For example, if you notice that some section of your site is becoming more popular than all of the others, you can build more content and feature that section more prominently. This can go a long way toward helping you boost the profile of your blog in the long-term.

4. Measure SEO Efforts

Many people who are involved in creating blogs also engage in search engine optimization. With search engine optimization, you can boost your profile in the eyes of the search engines and generate more traffic for free. There are a lot of different things that you can do for SEO like link building and writing content based around keywords. If you are interested to see how your search engine optimization efforts are paying off, you need to implement analytics. This will show you how much of your traffic is coming from the search engines, and what keywords are bringing them there.

5. Improve Site Performance

With the information that you can get from analytics, you can make changes to your site that will directly improve its performance. For example, Google uses over 200 different variables to determine how your site ranks in the search engines. One of them is the bounce rate of your pages. If your pages have a high bounce rate, this indicates that the quality may not be very good. Use this information to help your site rank better.

By implementing analytics, you can get all kinds of information that you can use to your benefit. Play around with the analytics solution that you choose to make sure that you understand how it works.

Monta the mother of three children serves as an Expert Advisor on multiple household help issues to many Organizations and groups, and is a mentor for other “Mom-preneurs” seeking guidance.  She is a regular contributor of “gonannies.com”.  You can get in touch with her at montafleming6Atgmail dotcom.

Lijit Publishers: Go Ahead, Submit For The OMMA Awards!

Aug
2

The annual OMMA awards will be taking place in New York on October 1, 2012. The awards honor outstanding creativity in online advertising but there are great opportunities for publishers as well. For those who don’t know, OMMA is MediaPost’s magazine of Online Media, Marketing and Advertising.

We wanted to share with our Lijit Publishers the array of award opportunities that fall within the category Website Excellence. This category is meant for web publishers and/or web developers whose outstanding content, visual design and user interface create recurring value for publishers.

As a Lijit Publisher, you are highly conversational, service a niche audience, and provide original content frequently.  Why not win an award for your awesome efforts?

Here is a list of the categories and the deadline to apply is August 10th. Good Luck!

Why It Is Important To Balance Creating And Curating Content

Jul
24

I’m a big fan of soul music.

There’s nothing I like more than to listen to an LP from one of my favorite soul artists from the 60’s and 70’s. Singers like Bobby Bland, Curtis Mayfield, Bill Withers and Etta James always perk me up with their emotional and rich ballads, even if the subject matter isn’t particularly sunny.

It’s a passion that I share with others: I relish showing off soul artists to people who’ve never heard of them almost as much as I enjoy listening to them myself. I love putting on a great soul record when I’m entertaining guests and waiting for the inevitable moment when one of them asks me for the name of the artist.

The tendency to share my music taste with others is my way of curating content: I find what I deem to be quality content (in this case it’s in the form of old vinyl LPs) and share it with people who I think would benefit from hearing it. I’m not a soul musician by trade—I’m not creating any new content in that regard—but I am doing a service to unknown soul musicians and those who’ve gone out of style by showing their work to people who normally would never see it.

When it comes to curating, though, bloggers and web entrepreneurs don’t have the same luxuries that I enjoy. They must be both the curators and the creators of content, churning out their own work while drawing attention to content from other writers who have smart things to say. In essence, they have to sing their original soul tunes as much as they must boast the talent of other artists.

The debate on the value of curating content versus creating it is a rich one in the blogosphere, and in my opinion it’s a wasted one. The truth of the matter is that bloggers and web entrepreneurs can’t make a successful career out of doing solely one or the other. A blogger that writes article after article without putting his work in the context of the greater conversation going on among his peers is arrogant at best and foolish at worst. Those who spend the entirety of their time sharing articles and retweeting other bloggers amount to nothing more than a human aggregate of the topics in their own niche

The web is a communal space, one where a person’s success is measured by the number of connections, friends, readers, viewers, likes, and pageviews that they have. Given that fact, it’s absolutely imperative that a blogger understands the importance of working with others. This is the curating side of things: sharing an insightful post from a colleague on Twitter, posting a link to your favorite news aggregate blog, recommending sites to your readers. The more you get involved with the actual community that makes up your niche, the better chance you have at reaching more potential readers and customers.

Like I said though, curating interesting content is something that should be done tastefully and with the knowledge that overdoing it could erase your own online presence. That’s why you should always be pushing yourself to put your own material out there. The only way to distinguish yourself online is to create content that is uniquely you, some perspective or insight that only you could have written. A single well-researched and strongly written article will do you many more favors than sharing dozens of links to interesting tidbits and factoids that might endear you to your followers but say nothing about your perspective as a blogger or entrepreneur. That’s the truth no matter what niche you’re covering, from education to tech to childcare.

Above all, people on the web are hungry for content. They don’t care where it comes from, so they’ll take as many links as you share with them. It’s up to you to decide whether or not those links lead to works written by your own hand or those written by others.

Samantha Gray received her undergraduate education online, and enjoys guiding her readers through the process of doing the same. She is now a freelance writer by day, and she also moonlights as a tutor and zoo tour guide in her spare time. She may be reached for questions and feedback at samanthagray024@gmail.com.

Publisher Spotlight: Global Good Group

Jul
19

We had a chance to sit down and talk with Rick Jeffries and Josh Bois, the founders of Global Good Group, to gather some tips and tricks for building a site that has more than one million readers a month in over 200 countries. Global Good Group’s main goal is to promote global good by connecting people, information, businesses, and governments. The Global Good Group leverages the Internet as well as social media outlets to help make positive change happen.

Where did the Global Good Group get their start?

Initially it began in 2008 when we formed our parent company, Chains For Change LLC, with the simple purpose of connecting artists together.  Since the beginning it has always been a joint partnership between the two of us. We promoted and utilized our artwork and talents to reach a bigger audience while keeping focus on the aspect of global good. Eventually, the Global Good Network was created. We have 150 writers and contributors that have joined us over time. As we have grown, we have remained very humble and make sure that we maintain focus on the writings that we put forth.

How do you make sure that your content remains relevant to your readers?

We did things a little backwards. From the beginning, we said that we would never limit the content that we would write about, and by doing this, our site began to segment itself into different categories so no matter what we wrote about, there would be a niche place for it. Content is curated from writers from all over the world, and everything has a category that it falls in to.

How do you utilize social media outlets to grow your business?

Did you know that there are 125 social media networks around the world? We set up an account with every social media network that existed. We realized that there is more than just Facebook and Twitter, and we wanted to make sure we were utilizing everything we could.  We didn’t want readers from other countries to have to sign up for social media sites not relevant to them in order to connect with us. We plugged ourselves in from the get go so we could work with people all over the world on their own sites in their own terms.  Even though some of the smaller social media outlets only provide us with 2% of traffic to our site, they are still important to us and we will not cut them loose.

What are some cool stories that have come from embarking on this endeavor?

Whether it has been celebrities, political figures, or people who have their own spears of influence, we have been able to build a huge reach. The more content we put out, the more people want to get involved. This process has created countless good stories.  We take pride in the people that we work with as well as the progress and credibility that they bring to the table. During the Casey Anthony trial, we partnered up with Clint House to bring awareness to Caylee. We started a blog called Caylee over Casey and helped contribute to the passing of Caylee’s Law. We wanted to put this legislation in place to stop something like what happened to Caylee from ever happening again.

What are some tips you have for young bloggers looking to make it big like yourselves?

This is an endeavor that definitely needs to be tended to a lot, in a positive way. Doing what we did became an addiction for all of us. We wanted to continue to put out more and more content and we needed to start increasing our writer base and contributor base organically to do so. Lijit has been very helpful in that we have been working with the company from the ground up. Sometimes tending to your website can be a burden, but over time you learn to create different systems and routines that allow you to continually put out solid content.

What keeps you going?

We believe that the world is actually coming to a point where there is value in helping your fellow brother and fellow sister because we can all excel at what we do without conflicting with one another. Working together is what gets things going. Maintaining the idea of doing global good will resonate with people.

Special Thanks To:

Sandi Bois, Bev Singh, Ana Pischl, Megan Klein, Albert Qian, Jo Turnbull, NuFit Studio, Tariq Houston,  Xango Henry, Chiddy Graphics, Ian Hafkenschiel, Derek DeLang, HK, Keisha Wilson, Gary and Sheri Wells Brooks.

Publisher Spotlight: PaleOMG

Jul
3

We recently sat down with Lijit publisher Juli Bauer, owner and operator of PaleOMG, a site focusing on the paleo lifestyle as well as the daily happenings of Juli’s life. Juli is a huge presence in the Colorado CrossFit community, and never falls short of providing her readers with tips, tricks, and a whole lot of wit.

Read on to find out how Juli got her start, and why she doesn’t plan on stopping anytime soon!

How long have you been blogging? Why did you start?

I have been blogging for a year and a couple months now. I got my start when I began doing CrossFit and then started a Paleo diet soon after. The owner at my first gym asked me to start a nutrition blog for them and once I moved to another gym I decided I would start blogging on my own. At first I would post recipes I found, and then began cooking all different kinds of recipes to post to my website. I started sharing stories about what I did on the weekends and people seemed pretty into that aspect too. I always have stories to share with people, and my blog has become very interactive.

What is your favorite paleo recipe?

I am a big dessert person and when I was changing over to paleo, I had a couple of freak outs when I thought about how terrible life would be if I could never have cake again. I calmed down when I found recipes for paleo bread, and I have a paleo cheesecake recipe that is the best thing I have ever tasted.

Its scary when you go paleo because you think you will never be able to enjoy food again. I learned that you can still have a sweet tooth and get your treats

You have a large following of 30,000+ page views daily. How have you grown and maintained your audience?

I think the success of my blog has come from my honesty. I talk to my readers exactly how I would speak to any of my friends. I talk about my fears with starting paleo, my successes, being scared about certain workouts coming up, or the times I’ve fallen off the bandwagon. You can feel intimidated by a lot of blogs. I like to provide my readers with an honest outlook. I will have a cupcake if I want a cupcake.

What is one of the coolest things that have come from writing your blog?

One of the coolest things about writing my blog has been the people I have met through it. I get emails from people all the time telling me about how I have inspired them to start CrossFit thanking me for helping them through really hard times, and talking to me about other deep stuff that you would never talk to a person regularly about. It’s cool to have people from across the country and across the world that I have never met contact me because they feel as though they have some kind of connection to me.

How has Lijit helped you as a publisher?

The biggest thing has been my groceries – Lijit has helped me continue to do what I love to do. As funny as that sounds, the money I have made with Lijit has been so helpful in that regard. I cook these meals for my blog and I am not always consuming them. I have different allergies, but I enjoy making all kinds of recipes for my blog. If I didn’t have Lijit to work with, I would not be able to post as often as I do, and share all my recipes with my readers!

What does your blogging future look like?

I love writing and blogging on PaleOMG and that will never change. Whether it is my full time career or something I do on the side, I will continue to write no matter what. I love sharing stories with people and food with people because it is what is important to me. I am glad it is important to other people too!

Do you have any tips for new publishers looking to grow their site?

Be yourself and genuinely care about the people who take the time to read your site. They are what is most important.

Responsible SEO for Small Publishers

Jun
4

Perhaps you’ve already had this conversation before. Maybe you’ve had this conversation a million times. But the reason that revisiting SEO ethics is so interesting and so important is that what’s considered responsible and what’s considered shady are continuously evolving. Whether it’s blatant and unnatural keyword stuffing, producing fake 5 star reviews for products or services, or conducting a vicious negative SEO campaign against your competitors, there’s no dearth of unethical ways to get ahead online. And this is true even in the world of small online publishing. But where do we draw the line? Here are a few talking points to consider next time the conversation about SEO ethics comes up:

  • Is it worth it for small publishers to engage in unethical SEO strategies?

Google has obviously made huge strides in the past few years to make the Internet more user-friendly. Especially with the recent Panda and Penguin updates, Internet marketers of all stripes have a much greater incentive to actually produce and spread more quality content that actually serves the consumer well. But Google isn’t perfect. If Google doesn’t necessarily reward responsible SEO, then how far will you go to abide by squeaky clean SEO standards, even if it’s not necessarily in your company’s best interests regarding the bottom line?  For small publishers, whose focus often is on quality over quantity, you should be aware that the Panda and Penguin updates have reworked search engines such that consistent quality sites and user experiences will be rewarded. This is essentially the future trajectory of all algorithm updates. When you are going about your SEO strategy, always do so with the user’s ultimate needs in mind. This isn’t just about being ethical; it’s about forming a sound business strategy.

  • What are the risks of opting to embrace SEO tactics that fall into an ethical gray area?

Again, after Panda and Penguin, what was once considered “gray hat” is now considered closer to “black hat.” In an informative article posted by WebProNews, writer Chris Crum explains the Penguin update in greater detail. He notes how many sites were destroyed by Google after having practiced what’s not necessarily been considered traditional black hat tactics, like buying and selling links, or excessively exchanging links. Of course, these methods can be used for unethical purposes, but before Penguin, they were considered pretty standard in the industry. As such, it’s important to distance yourself as much as possible from any SEO tactic that can be associated with search rank manipulation, if only to stay ahead of the curve in the future.

For small publishers, who may not be completely privy to the latest in SEO, it’s important to stay informed, so you’ll know as soon as a particular marketing method is no longer considered kosher. Some great sites to read about such updates include SEO Moz and Search Engine Journal, which explain SEO developments in an easy-to-read, jargon-free format.

Read the rest of this entry »

Join the IAB and other online publishers for a special event in D.C. on June 4 and 5

May
17

In partnership with the IAB, Lijit would like to invite our publishers to represent independent publishers from across the country at the IAB Long Tail Alliance Washington Fly-In. This is the fourth year that independent publishers will meet in Washington D.C. to learn, network, and call on our legislators to tell them that adverse regulation will hurt our businesses and our industry. During this two-day event you will:

  • Meet with members of the U.S. Congress and their staffs to tell the story of your small business
  • Take deep dives into tactics and strategies necessary to grow your business in today’s digital environment
  • Network with small publishers from across the country, sharing tips and best practices
  • Be guests of honor at a special networking reception and dinner at the Google offices in Washington, D.C.

More information plus photos and highlights from last year’s Fly-In can be found here. Or click here to watch a short video from last year’s event.

There is no charge to attend but you must pay for your own travel and lodging. The IAB has secured a special, sponsored nightly rate of $150 at the Washington Marriott.

This is a great opportunity to network, learn, and advocate for your small business. If you would like to be part of this special event, visit www.iab.net/flyin to register and book your hotel. Or if you want more information, please reach out to Chris Glushko, Director of Marketing, IAB, at chris@iab.net or 212-380-4722.

We hope to see some of you there!

Increase site traffic and monetization with FindTheBest’s interactive widgets

May
8

We want to let our publisher community know about a new Lijit partner, FindTheBest. They can help grow your audience and monetize your site with its product, service and reference widgets.

About FindTheBest

FindTheBest is an objective, data-driven comparison engine that helps users find and compare their options so that they can make the most informed decisions.  FindTheBest, which is organized into 9 broad categories, covers hundreds of comparisons from smartphones and investment advisors to colleges and dog breeds—it has been described as an online Consumer Reports for all the big decisions in life. Each comparison is made up of anywhere from dozens to thousands of detailed listings and paired with smart filters, to help users narrow down and compare their options based on the factors important to them.

Drive Traffic, Monetize Site with FindTheBest’s Widgets

FindTheBest’s newly launched customizable widgets (and WordPress plugin for WP bloggers) are easy to embed into blogs and other sites, and help drive web traffic, increase page views, extend the time users are engaged on a publisher site and also help users monetize their site. Many of FindTheBest’s product widgets include “Buy Now” buttons that allow publishers to easily monetize their site at no cost to them.

Getting Started With FindTheBest’s Widgets

FindTheBest’s widgets are free to download and simple to install. To get started, register on FindTheBest and then visit FindTheBest’s Widgets and WordPress plugin page to install and find out how to customize and embed widgets into your site.

Single-listing widget


Multiple-listing widget


New opportunities for Lijit publishers to leverage FMP’s DailyBuzz community

May
3

As some of you may know, Lijit’s parent company, Federated Media Publishing, owns a group of media properties called DailyBuzz. DailyBuzz surfaces and curates the best content from the Independent Web and promotes it in five main hubs covering the following topics: Parenting, Style/Design, Healthy Living, Tech and Women’s & Men’s Lifestyle. Lijit publishers who develop content in any of these categories should take a look at how DailyBuzz can help you grow your audience, increase pageviews and generate revenue.

There are five main DailyBuzz media properties, including DailyBuzz Healthy Living, DailyBuzz Luxe, DailyBuzz Moms, DailyBuzz Style and DailyBuzz Tech. Each hub features daily content in its respective category from across the Independent Web as well as a newsletter with article highlights that is distributed to the DailyBuzz community.

DailyBuzz features publisher’s content in a unique way, making itself a one-stop-shop for growing your audience and exposing your content to new readers. Because DailyBuzz gives brand advertisers a new way to reach influencers and their communities, it provides you with a source of high–quality advertisements at premium rates.

If your content aligns to the categories mentioned above, click here for additional information and sign-up today!