Posts Tagged ‘FAQ’
Recently, AdExchanger interviewed our COO, Walter Knapp. During the informative interview, Knapp discussed our services, challenges, business model, features, growth and where we’re headed. Included below, is the excerpted interview:
Tags: employee guest post, FAQ, industry, interview | View Comments
Lijit Ad Tags are an easy to install option for displaying targeted ads on your website or blog. In this video I’ll show you how to do it.
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Today, I’m guest-posting over at one of our publisher’s sites, Elementary Spirits, discussing this very topic.
If you’re unsure about how to interpret some of our stats, I’m breaking it down for you over there. Check it out and if you have questions, be sure to leave a comment on Barb’s blog!
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As Lijit’s Ad Services continue to grow, we’ve had a number of questions which we’d heard on more than one occasion…so time for an FAQ! Below find a list of the most frequently asked inquiries of our Ad Services staff. This list will grow over time so check back here to review the FAQ list and learn more!
What are Lijit Advertising Services?
Lijit makes websites more engaging, keeping readers on site longer, and uncovering rich and interesting content. At the same time, Lijit provides you, the publisher, valuable intelligence about what readers are interested in and searching for. Lijit Advertising Services helps publishers get more value from the unique audiences they attract with the great content they produce.
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Tags: FAQ, Lijit Advertising Services, Optimization | View Comments
There used to be only two ways to display your search results–an overlay that popped up on top of your blog when a reader did a search or with the results hosted on our site. For those that haven’t seen it, this is what the overlay looks like…
With a recent release, however, all that has changed. We’ve had many users asking for the ability to embed search results within a specified page on their blog and now, you can do just that.
To see an example of how the embedded search results look, take a stroll over to Celebridiot. While getting your updates on celeb gossip, do a search using Lijit in the upper left of their site*. This is how you’ll see the search results…
Pretty cool, huh? The only thing with this display option is that it’s not meant for the weak of heart or the less tech-savvy. By this, I don’t mean to offend but do want to convey that in order to embed search results on your site, you need to be able to create your own page within your blog where the results will live. This is not always an easy task and there are some blog platforms that may not allow you to do this. But, if you know what you’re doing, here are the steps for embedding Lijit search results on your blog.
Start by creating a page within your blog for the search results. If you’re using WordPress, you can do this by creating a new page and calling it www.yoururl.com/search. Publish the page and once you have this set up, log in to your Lijit account.
Go to your Wijit configuration page within Lijit. When you’re logged in, choose the ‘Wijits’ tab at the top of the page. If you scroll down towards the bottom, you’ll see an area with a drop-down box to choose where you want to display your search results. Choose the ‘on my blog (embedded)’ option and you’ll see this appear.
You can enter the URL of the page you created for your search results in the empty box and then copy the code below to put on that page.
Save your widget settings at the bottom when you’re done. You’re going to paste the code we provided you on that special search results page that you set up and then, you should be good to go.
We’re excited about this functionality because it allows our users to have even more control over how their search looks and feels. And? This is something you wanted. So if you have any questions about how to embed search results on your blog, feel free to send them our way.
*This site is also a great example of our WordPress plugin overridng the default search of a site and making it way more Lijit.
Tags: FAQ, features, search results, tutorial, wijit | View Comments
The following is a guest post from our Systems Architect, Zach, who loved the fact that he could incorporate his book report into this.
I am about 100 pages into a 512 page book that I highly recommend to anyone interested in history–Guns, Germs, and Steel: The Fates of Human Societies, by Jared Diamond. The author attempts to explain the history of humankind for the last 13,000 years, with a brief synopsis of everything before that, including the spread of pre-human species and the rise of homo sapiens. A major question that Diamond poses is, “Why did the winners in history win?” Diamond concludes that geographic and resource advantages determined the winners. It’s a thought-provoking book, and it has made me think about Lijit’s development i the world of blogging.
Diamond says that in order for humans to advance and create anything approaching a modern society, they must first get beyond the hunter-gatherer stage. In a hunter-gatherer society, all able-bodied members of the tribe must contribute by hunting game or gathering wild plants for food, or discovering new lands to explore. Such societies are too small to support politics, and few people have time to specialize, invent or innovate. Lijit might have had a period like this, when the few founding members each had to contribute, hunting down desks and servers, gathering scraps of code to build up a search engine, and, of course, discovering new bloggers to build a healthy community.
Once a society gets beyond hunting and gathering and into an agricultural lifestyle, the doors swing open for advancement. Food surpluses build up, and political organization emerges. Societies stratify into specialists, such as farmers to generate food, trade people to develop and manufacture new technologies, warriors to protect and expand territory, and priests and chiefs to organize society. One could draw a comparison to Lijit today. Although we’re all wearing many hats, roles are forming within the company. Some of us get to concentrate on cultivating the software, others on taming the hardware. Some of us are the scribes and philosophers who commune with our publishers, and preach their wants and needs to the rest of us.
But some places that are just fine for hunters and gatherers are unable to support agriculture. And some places that might have once supported agriculture were degraded by hunter-gatherers before agriculture could take hold. For instance, hunters got so good at killing mammoths that early humans can probably take most of the credit for their extinction. Could Lijit suffer the same fate?
Australia is a good example of a place that might have supported agriculture, but failed to because of early human influence. Australia once had many large animals including giant versions of wombats, monotremes, tazmanian devils, and, my favorite, a 400 lb. kangaroo. These species disappeared shortly after the arrival of humans, leaving them without any animals to domesticate, and Diamond says this may explain why Australia’s native people never developed agriculture. They didn’t have the option.
[Let's just think about that for a moment. That is, the notion that you could domesticate a 400 lb. kangaroo. Can you imagine? I bet you could churn a lot of butter with one of those. Their legs must have been incredibly powerful. And think of how you could deploy a 400 lb. kangaroo in a conquest scenario. If you could hang on, it would be an awesome elevated platform for throwing stuff at people, and a tricky bouncing target for bows and arrows. Would you want to see your enemy coming at you on one of those things? I sure wouldn't! Better yet, you could hide your troops in their pouches for a classic Trojan Kangaroo attack. "Pay no mind," they'd say as you stealthily approached. "It's just another herd of 400 lb. kangaroos." Then, wham! Out you'd come like some giant kangaroo spawn to take what is rightfully yours.]
Anyway, fast forward about 50,000 years to our current situation at Lijit. Do we have the resources we need to fully develop into a mature and sophisticated engine of culture and innovation? Can we thrive without harming the very land and resources that give us strength? Is my analogy going anywhere, and if so, could I please get to the point?
In a word, yes. Lijit is poised for success because we have developed cooperative advantage for ourselves and our publishers. Our mission is to empower our publishers to expose more relevant content, to understand their audience, and to attract more readers. Publishers are our rich landscape and resources. We know they give us strength only so long as we give them strength in kind. And giving our publishers that advantage is something we are very skilled at.
I am just getting into this book, just as I am very new to Lijit. But I am excited to see how they both turn out.
Photo credits: swisscan and amalthya
Tags: employee guest post, FAQ, industry | View Comments
I’m excited to announce an innovation on the Lijit customer service front. You might notice a shiny new badge in the sidebar of our blog here? (If you are reading our feed, simply click out for a second to behold the greatness of the badge!) From their site…
“Get Satisfaction is a place where people can get the most from the products they use, and where companies are encouraged to get real with their customers. Customers, employees, and companies are all welcome here. Nothing is hidden, and no one is censored. Join the conversation!”
I first heard of Get Satisfaction when their CEO Thor Muller installed the Lijit wijit on his blog. During my usual outreach, I started checking out what Thor was up to and discovered Get Satisfaction. I was so impressed with the idea behind GS (Open customer relations? A public space to have conversations with your users? Why hadn’t someone thought of this before?) that I immediately signed up for an account with Lijit. However, I never did much more with the account than upload our logo and establish myself as the company representative. I figured that other people would come and do the rest.
That was that. Until I found out that the nice Get Satisfaction folks were hosting a meetup at SXSW…and they were serving breakfast tacos. (That’s a picture of Lane Becker, the GS President standing by all the delicious tacos!) Besides the necessary hangover nutrition they provided, Lane, Thor and Amy also gave me lots of information about how to cultivate Lijit’s presence on GS. It turns out that I forgot to tell people about it. Whoops! Thanks to all at GS for helping out a newbie community gal.
And now, look at me! My how times have changed. When you click on the Get Satisfaction badge, it will take you straight to the Lijit account. I’ve started to add some of the questions that I frequently answer from users and hope to continue building it out over time. However, since the whole point of Get Satisfaction is about fostering the customer community, your input is most appreciated. Ask a question, report a problem or share an idea. I’m there and I’m listening. Don’t forget that you play a HUGE part in getting satisfaction out of this site.
One additional note: once you start digging into GS, you’ll realize that there are many other companies striving to open up the conversation. Some of my favorites in there are Timbuk2, Apple and other Boulder startups Socialthing!, Intense Debate, and Filtrbox. Sign up and start getting heard!
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