Seems like every day I see another article talking about the “Future of Search”. In every article “Search” refers almost exclusively to the Reader (you and me) and how we use Search. Nearly everything anyone has to say about Search seems to always relate back to the reader:
- What am I looking for?
- Did I find it or not?
- Was it presented to me in a unique and compelling way?
- Is my location taken into account?
- My social network taken into account?
- Images? Video? Audio? Were they also available?
- How about maps? Or discount coupons?
- Did the Search learn from my prior searches or click behavior?
- Is anything going to unseat Google as the dominant search engine?
The problem is that this Reader-centric equation is only half of what Search really is. In a literal sea of websites that are NOT Google, Bing, Yahoo!, eBay, or YouTube there is incredible value in Search that appeals to the Publishers of those millions of websites.
Think about it from a Publisher point of view. Search is a powerful insight into the intent of an audience of readers. In fact, site search on all of these millions of websites is largely an afterthought. That’s crazy when you think that a little search box on your site is the place where your readers assert direct and explicit intent against your content. Search is perhaps the most interactive and data-rich portion of your site and it’s also one of the most overlooked.
- What are my Readers looking for?
- What are they finding? What are they not finding?
- Are they clicking on my site content, my Twitter content? My other sites?
- Do they engage with intent on my site? Or simply read and exit?
- Do they see and interact with results from my social media?
- Do they gravitate to other media content like photos, videos, audio?
- Do I show them related content from my network of sites? And if so, how often do they click through to those sites?
The points above illustrate incredible Publisher-centric information captured from the intent of your audience. The amazing part? Lijit is the only company tackling this Publisher-side value equation with Search. We do it for free, with easy customization, with no restrictive obligations, and no exclusive contracts. We focus 100% on Publisher-side value that helps these Publishers engage and better understand their audience of readers. We feed this data back to our Publishers through real-time actionable analytics. Oh… and if our Publishers want us to make them more money, we do that too; with no restrictive obligations, and no exclusive contracts. Does it get any better than that?