Using SSPs, RTB, and Private Exchanges to Reach the Independent Web at Scale


On Tuesday, September 20 Lijit’s CEO and Founder Todd Vernon had the privilege of speaking at Federated Media’s Signal Chicago conference. His presentation, titled “Using Supply Side Platforms, Real-Time Bidding, and Private Exchanges to Reach the Independent Web at Scale,” provides a brief overview of the latest technologies in online advertising.

In this session, Todd discusses the following:

  • How to use SSPs (supply side platforms) to source inventory
  • How brand marketers can use audience analysis to reach desired themes and conversations
  • How to expose audience and content segments to automated buyers
  • How to use audience futures to reserve media through private exchanges

Check out his quick, 10-minute presentation below. Enjoy!

BlogPaws WEST 2010 Recap


This past weekend, from Thursday, September 9th to Saturday September 11th Lijit was a sponsor, attendee and presenter at BlogPaws WEST 2010.

We had never attended a pet blogging conference before and it turned out to be an incredible experience. The pet blogging community is relatively *new* but I was thoroughly impressed with the level of interaction, engagement and interest in becoming a better blogger, giving back to causes, shelters and animal welfare groups (as part of their blogging initiative) and the amount of passion that goes into what they do.

As I blogged about last week, prior to the conference, the event was held at the Denver Grand Hyatt, a pet friendly hotel. We ran into dogs, cats (in their own strollers), parrots and ferrets that were along for the ride, with their owners. The event was very well-planned, I noticed no scheduling issue and everyone was so amicable. I felt relaxed the entire conference (if you go to conferences, you might realize this isn’t a common feeling).

During my session everyone had great questions! It was fun to interact with bloggers, learn about what is important to them and demo what Lijit does, the stats that help you understand your readers, our custom search and the advertising opportunities we provide for all our publishers. They were particularly excited because we do not have a page view cutoff and we’re extremely inclusive for publishers wanting to test our advertising (or the long tail, no pun intended)!

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Lijit Is Sponsoring BlogPaws 2010 WEST


Can you imagine a conference, devoted to animal and pet lovers who also blog? Everyone has their dear pet in tow (on a leash, in their arms, by their side, etc.). This devoted and niche community is larger than you might think and will be coming to Denver, this weekend, September 9-11th: BlogPaws 2010 West – “the gathering place for pet bloggers for networking, learning, and fun!” And yes, you better believe that the Denver Hyatt is a pet-friendly hotel where BlogPaws is hosted. Pets are encouraged!

Not only is Lijit a proud sponsor of BlogPaws WEST, but I will be speaking in our own breakout session during the conference called–> Hands-on Blogging Tools Workshop: Using Lijit for Search and Monetization.

The lovely BlogPaws team is comprised of three passionate and dedicated pet lovers and bloggers – Caroline Golon of and Yvonne Divita and Tom Collins of Scratchings and Sniffings and Windsor Media Enterprises.

Thy have built their educational community as:

An online resource for pet bloggers to help you be a better blogger, whatever “being a better blogger” means to YOU. So whether you are blogging for fun, to raise money or on behalf of a company or organization, BlogPaws is your go-to place.

BlogPaws WEST is the second event for the BlogPaws team (their inaugural was in April of this year, BlogPaws (Columbus) with 200+ pet bloggers) and they only see the community and events growing each year.

If you’re interested in the event (quick, there’s still time to sign-up) it’s chalk full of sessions on: branding, SEO, social media strategies, book publishing in a digital world, product reviews, writing essentials and much more. You can check out the conference schedule and sessions here.

The community at large, of BlogPaws is one that you can always follow through Twitter (@blogpaws), Facebook or their blog for educational tips to navigate the pet blogging world and leverage other friends in the same space.

As Yvonne (co-founder) has said to me when she signs off in her e-mails I will leave you with with some pet lingo:

“WOOF, WOOF,” and “BOL” (barking out loud) :)

*Stay tuned for a post-conference event blog post.

Re-capping OMMA Social | The “real time search” panel


I was back on the United “bus” this week…or so that flight  seems to be these days with frequency of trips to the Bay Area for client and partner meetings. This latest trip included a visit to the Nikko Hotel in San Francisco for the OMMA Social Conference, a gathering of on-line social media and marketing professionals. I was asked to be on a panel discussing my ‘favorite’ topic: “real time search”. I’ve been known to say a thing or two in the past about the topic and I loved having the opportunity to discuss it openly with a great group of panelists. Here’s a video of the whole panel if you’re interested.

My point on the panel was this: There is no such thing as real time search.

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Defrag Conference 2009



Defrag 2009 was back in the Mile High City of Denver this year, just a stones throw away from our enclave of Boulder, 45 minutes to the north. The conference is an interesting mix of news school social technology with more progressive ‘enterprise’ companies and solutions who are embracing the need to become more “social”. This could mean embracing the voice of the customer or community or leveraging similar means to allow progressive collaborations to occur between employees and partners of a company. All in all it was great to see the movement of a new ‘voice’ being heard and taken seriously by larger enterprise-focused corporations.

While there, our good friend Louis Gray, hosted a panel of 4 technologists which I was asked to participate in. Each of the panelists were essentially allowed to discuss a topic or trend we’re seeing or playing in within our industry articulated in roughly a 5 minute window. These 5 minute ‘pitch-lettes’ were then discussed collaboratively with the audience.

I went through a subset of the data we gathered and contributed to the Technorati State of the Blogosphere 2009 survey. I plucked out the most outstanding trends we’d witnessed from analyzing our data and distilled 5 of those, each spoken about in a one minute diatribe! The audience participation was great and all the presenters had great lenses into and around our community. The presentation I used is below so have a view!

Lijit Interview with Bloggers School


Last night, our CEO, Todd Vernon, and COO, Walter Knapp, were interviewed by Bloggers School on Blog Talk Radio. They discussed the history of Lijit, the business model behind our company and how our search adds value to both the publisher and the blog reader. The majority of the interview centered around questions about Lijit’s premium Ad Network and how we’re making it even easier for bloggers to make money on their blogs. Give it a listen if you want to hear more from the top dogs themselves.

We’re Going To BlogWorld!


It’s that time of year again for the geeks and bloggers to arrive in masses and congregate in Sin City for Blog World.

Lijit is gearing up for our third year at the BlogWorld New Media Expo held October 15-17th at the Las Vegas Convention Center.

We will be setting up shop at our Lijit booth (#330 to be exact) equipped of course with our soft, Lijit t-shirts. Our crew will be ready to meet and talk all things wijit. If you’re a Lijit user, want to use Lijit or want some Purell to help clean up your search, then be sure to stop by our booth and say hello!

Don’t forget to catch some Lijit speakers, too! Greg Keller, Lijit’s VP of Product Development will be speaking at WordCamp Las Vegas in coordination with Blog World. At 3:00 PM on Friday, October 16th Greg will be speaking on: 10 Things You Didn’t Know About Our Readers – A Study of Reader Profile Data. Micah Baldwin (former VP of Business Development for Lijit) will be speaking on a panel with our CEO, Todd Vernon at 11:30 AM on Saturday, October 17th on Measuring and Building Online Influence.

We look forward to meeting you and please feel free to e-mail Tara (tara at lijit dot com) or Grace (gboyle at lijit dot com) if you would like to set up a specific time to meet. For the latest Lijit news fresh from Blog World, follow us on Twitter (@Lijit) as we hold it down on the expo floor.

Lijit’ees present: Todd Vernon, Walter Knapp, Tara Anderson, Perry Quinn, Grace Boyle and Gregory Keller.

Third Times The Charm


When I first got to know Stan James (Lijit’s Founder), we had a great conversation about a conference called Gnomdex in Seattle. I thought I had heard of such a conference in my startup days out in San Francisco, and sure enough I had.

In the late 1990s, I worked at a startup in Emeryville, CA. While there, several of the developers received an email from a guy named Chris Pirillo, and wished they could attend a conference in the corn fields of Iowa. It was called Gnomedex.

Lijit was a sponsor of the conference in 2007, and last year I attended. It was an amazing conference. Probably one of my favorite of the year because of Chris’ curation of speakers (including the guy that drove the Mars Rover!) and the community interaction of the attendees.

As I laid out my wishlist for conferences to speak at in 2009, Gnomedex was high on the list. Over the course of the year, Chris and I became better friends, and I was honored to be asked to speak at Gnomedex 2009. Talking about the impact blogging and community have had on my life (The presentation was entitled “How to be Awesome…er”) I really enjoyed speaking in front of the Gnomedex attendees, both in there and virtually.

Here are my presentation slides:

As always, it was great to connect with current and future Lijit publishers. Gnomedex has been a great measure of Lijit’s growth. In 2007 and 2008, we were the new kids, and most of the conversations I had about Lijit were filled with explanations of what we do, and why its interesting. Now, with our strong feature set and new monetization options, the conversations are much more focused on how to work together.

If you have a short list of conferences, please put Gnomedex on the list. Its an amazing conference, on par with SXSW (except without the size and craziness), and is the only conference that I lament missing sessions.

Cant wait for Gnomedex 2010!

Chicks Who Click San Jose: Lijit women in tech


This past weekend, Lijit was proud to be one of the sponsors for the ongoing Chicks Who Click conference series. San Jose, or to be more specific-downtown Palo Alto, was the setting for this installment of the (mostly) female gathering of those involved in social media and working in the tech industry.

There was a panel featuring Aubrey Sabala of Digg, Margaret Stewart of YouTube and Meagan Marks from Facebook. These three incredibly smart women talked about how they’ve trailblazed their way to fantastic careers by carving out roles for themselves that cater to their strengths. One of the key take-aways from this panel was the notion of “intelligent risk-taking” and that if an opportunity scares you, then it’s probably exactly what you need to be doing.

I spoke on a panel about being a woman involved with a tech startup. (There I am, in the middle, talking with my hands yet again.) Emily Olson of the delicious Foodzie and Suzanne Xie of the stylish Weardrobe joined me as we discussed the different challenges we’ve faced as being part of early-stage tech companies. Suzanne brought up the point that her background is in finance and coming from that kind of workplace, tech seems very open to women. Both Emily and I agreed that being female has helped with marketing our companies in both online and offline communities. A point that resonated with the audience is that if you’re going to have women users, it can be beneficial to have a female voice or face to assist with tech support or new customer outreach.

In case you haven’t experienced it, there really is a kind of magic that happens when you get a roomful of women (and a few men) together, talking about collaboration, connection and how tech can play an important part in building a business. Women of all ages shared stories of how they found jobs on Twitter, used Facebook to get the word out about their startup or formed relationships with major brands all because of their blog. It was an inspiring day, full of shared knowledge and newly-formed friendships. I’m grateful that Lijit was able to help make it happen.

Geek Spring Break!


I spent the last week at SXSW. Commonly referred to as Geek Spring Break (I couldnt find the wet laptop contests though…), SXSW is a great event for Lijit every year.

This year I spoke on a panel entitled Beyond Aggregation: Finding the Web’s Best Content. I was lucky enough to join a panel with old and new friends: Marshall Kirkpatrick (ReadWriteWeb), Louis Gray (, Melanie Backer (AideRSS/PostRank) and Gabe Rivera (TechMeme) and speak in front of a standing room only crowd (it must have been the ICanHasCheezBurger Happy Cat Plushy I was giving away).

The panel went exceedingly well, with some great questions from the audience.

At SXSW, I did more that just speak on that panel. I also was interviewed by several different bloggers and websites. Here is my interview with Grant Robertson of DownloadSquad. You might notice that I am whispering (we were in the press room) and smiling (there was a really funny massage therapist next to me).

The full post is here:

SXSW 2009 : Finding relevancy in the blog haystack with Lijit from Download Squad on Vimeo.

I got to meet with brands and other bloggers and continue to learn about ways that we can continue to provide real value to our publishers…

(MICAH! You said it was Geek Spring Break! I want the juicy stuff!)


SXSW is also about the parties, of which there were about a million. I enjoyed the iMeem party (probably because of the Salt Like BBQ that was served, saving me a 20 minute drive) and we helped sponsor the Colorado Interactive Party at the Pure Volume House, which is always a highlight every year (about 5,000 people came through it).

SXSW is the largest conference in our space. It allows all us geeks to get together, eat a little BBQ and talk about all kinds of things. My favorite picture of SXSW (that I took) is this one:

Which was taken at J. Kelly’s (An amazing BBQ place near my hotel), and includes Richard Moross (CEO of Moo/UK), Harper Reed and Dylan Richard (CTO Threadless/Chicago), Scott Belsky (CEO Behance/NYC), Jared Goralnick (CEO of AwayFind/DC). At this meal, Blaine Cook (who built Twitter’s framework/Ireland), Sarah Townsend (Social Vibe/LA), Mark Dillon (Founder & CTO, Phonetag), and, of course me.

Where else would we ever have met and talked over a meal?

Thats the real magic of SXSW. 10,000 geeks in one area do more than bring down AT&T network or party into the night. We talk about great ideas and interesting partnerships. New ideas are birthed at SXSW (see FourSquare and Contxts) and great ideas are given a further push to become even better (cant wait for the new stuff Lijit is bringing out in April).

So thats the juicy stuff. We geeks came to Austin, ate some BBQ and found some more interesting ways to work together. Some of us left with our laptops adorned with new laptop stickers, but we all left with new friends and business relationships.

See you in 2010!