Following is a selection of retro press items from before Outfoxed became Lijit...

BoingBoing

It's a reputation based browser that lets you see what opinion people you trust have of web pages, corporations, even possible malware on your computer.
Update: Matt says, "It's actually not a FireFox variant, it's an extension."

Ed Batista

Applications like Outfoxed that run on social metadata, i.e. information about our preferences and habits that we share with others (...) are going to have an enormous effect on the way not only on how we use the web, but also on how we connect with other people and how we make ourselves known to them.

Stowe Boyd, Centralityjournal.com

Stan James has created a fascinating fusion of social networks and web experience in a project and technology called Outfoxed.

Cordelya

Outfoxed has got to be the most useful and fun widget I’ve come across in months! It has Web of Trust flavor - you get an indication of whether or not a page is “good” or “bad” from the ratings provided by people you know, and the people they know. After you’ve gone through the installation process (which, btw, was *so* incredibly simple), pages you visit that have been rated will have either a green thumbs up or a red thumbs down, and pages rated as “dangerous” will spur a prompt to ask you if you really want to go to the page. Plus, when you search Google, ratings show for each entry.

Joe Lencioni, Gustavus Adolphus College

This extension has a lot of promise to creating a better Internet.

Daniel, Goldsounds.com

Also, the user interface supports ratings and tags - rock! I really hope that an active user and development community builds around this initiative. Great work, Stan
...
Outfoxed re-orders your Google results based on trust ratings. Sweet mother of shit!

Grubbykid

Yet another reason this is the "Year of Firefox"!

Rod, Groovymother.com

Fantastic-looking Firefox extension which integrates a social network rating sites into your web browsing.

Andrew Montalenti, Pixelmonkey.org

I think everyone should revisit Outfoxed, if you’re interested in a truly interesting new approach to bookmarking and web browsing that actually takes advantage of all this “Web 2.0″ hype and nonsense.

Phu May, ifelse.co.uk

A very clever idea, and I'm interested to see how this pans out.

Geektronica

This could be a key way for people who aren’t very web-savvy to benefit from the expertise of their geek friends.

Lifehacker, Comment from Matt

SiteAdvisor is a good idea, but it will only be as good as their robots and you can only choose to trust siteadvisor or uninstall it. Instead you might want to let your readers harness the power of the mob by joining in to the firefox extension OutFoxed.

Charles Presley

I've loaded up this cool FF extension mentioned on BoingBoing called Outfoxed. Its a pretty neat concept that ties in social networking with searching and browsing teh intarwebs.

relaxrelax, on Slashdot

After much testing and thought, here is my results:
-It helps get a list of malware fast. It actually pops up before you click on a dialer warning you it's bad! This is in my opinion a *greeeeat* feature.
-It can actually put down google search result of bad/dangerous pages by a number of positions you choose!!!

Sonja Blignaut, tmtd.biz

It’s an interesting concept, and I remember reading a related article in Time magazine not too long ago about how social networking and trusted referrals may revolutionise the marketing industry. The main premise was that people usually prefer to support a business that was recommended by a trusted friend, and that marketing executives should try to harness the power of these trusted social networks. OutFoxed seems to be based on the same principle, but applied to web content.

TipMonkies Podcast, featuring Outfoxed

It promises to revolutionize the way we browse the internet.