Advertisers
Lijit helps brands find audiences they want to reach where they are most deeply engaged, segmented and conversant: across highly trafficked mid and long tail internet sites. Lijit's patent-pending ability to analyze reader intent, site context, category and demographics across its more than 11,000-strong publisher network yields audiences so specific, they're actually ASKING for your brand.
How It Works
Advertisers can extend their premium ad buys into new and more engaged audiences by using Lijit's ability to target specific reader personas. Lijit matches each audience target or persona against reader demographics, contextual terms, intent behavior and vertical topic.
Sophisticated Audience Analysis
Supply us a description of the audience or persona you want to reach: age, gender, descriptive terms and phrases, specific intent keywords such as search terms. We will build an audience segmentation report that will tell you exactly how many of those people are out there in the "hyper-engaged and highly segmented internet" and where to reach them.
Intent Streams
What is the exact intent of the buyer who is female, aged 25-34, outdoor sports-oriented, preferring bathing suits combining function and style and looking for tips on surfing in Hawaii? Someone going on vacation! Lijit can provide this type of analysis and more. Our audience discovery capabilities provide lenses into the deeply segmented and hyper-engaged readership of the internet to pair a brand with the right reader at the right time and in the correct context.
Vertical Categories
Industry leading internet analyst firms, comScore and QuantCast, list Lijit as a 'Top 50' internet property serving more than 38 million unique readers per month across its partner sites. The Lijit Network is segmented into 21 vertical categories such as : Media and Entertainment, Parenting, Beauty and Style, and Tech.
Stats and Reporting
Transparency into where campaigns are run, performance of the campaign runs across our network and detailed statistical data on our reader audiences to pinpoint where campaigns can make the most impact are just some of the reporting services Lijit provides.
Here to Support You
Lijit's account management and ad ops teams along with our ad serving infrastructure provide our advertising partners with all of the tools and communication to ensure the success and total optimization of every campaign.
One-on-one Support
Personal account management and support will help ensure your success. Lijit believes in real person to person dialog with our partners.
Robust Infrastructure
Lijit's proprietary ad serving infrastructure provides our clients with detailed optimization abilities to refine exactly where and how campaigns are run to ensure better performance and more relevance to improve reader-engagement.
